Switzerland

"Not a film, not a photo, not a GIF—no, it’s a 'wiggle' shot, straight from a 'wiggle cam,'" explains photographer Patrik Lindén.

A wigglegram is based on the principles of stereoscopy. A specialized camera (or an array of multiple lenses) captures the same subject simultaneously from slightly offset angles. When these individual frames are played back in a rapid, continuous loop—creating a "wiggling" motion—the viewer perceives a three-dimensional depth effect (3D…

"It’s your life. Make it extra." – While Jacob Schweppe, a German-born watchmaker and silversmith, was not the first to discover carbonation—that credit goes to the English chemist Joseph Priestley—he did develop the groundbreaking "Geneva System" starting in 1780. Using this compression pump, he succeeded in 1783 in bottling sparkling water on an industrial scale and ensuring its shelf stability for the first time. This marked the birth of Schweppes, so to speak.

For Schweppe…

Tennis meets timeless elegance: For the “Tennis Capsule” by luxury activewear label VAARA, fashion photographer Fernando Gómez captured American supermodel Hilary Rhoda in a series of images that blend sporty sophistication with a touch of Riviera glamour. Set against tennis courts and a Mediterranean backdrop, the photographs evoke an effortless sense of summer luxury.

The collection, also known as “The Club Edit”, reinterprets classic tennis and country club codes for a…

Lennart Brede explores the intersection of photography, film and digital transformation with his project “Allez Gut, Johanna”.

His AI-generated film is based on a real dancer and photographs taken by Brede himself. Artificial intelligence becomes a tool for visual transformation, turning photographic moments into a new world of moving images. A project that raises the question of where photography ends and a new form of filmmaking begins.

Until 22 October 2026, Anna Laudel…

Close by, fast, convenient, and fresh—the Valora Group is a leading European retail company headquartered in Muttenz, Switzerland. The company specializes entirely in the "foodvenience" concept: a combination of quick-service convenience retail and fresh, on-the-go snacks.

Dominik Baur photographed and filmed the Valora 2026 campaign. With this campaign, Valora is adopting a unified visual style to visually harmonize its various retail brands—such as k kiosk, avec…

Founded in 1882, Möbel Pfister AG is one of Switzerland's leading home furnishing retailers. The long-established company serves the mid-to-high price segment, offering a comprehensive range of furniture, textiles, lighting, and home accessories.

Jeroen van der Spek photographed this new interior story for Möbel Pfister, with interior styling by Cleo Scheulderman. The theme was the trendy monochrome look; the entire setting avoided harsh contrasts or bold colors, featuring…

Rock, dust, breath, the next step – and the constant search for the right line. With his passion project ‘Find My Line’, photographer and director Sandro Baebler once again demonstrates his strength in motion on GoSee. In front of the camera: trail runner Alex Oberbacher, alone in a monumental mountain landscape, constantly searching for his next path through the rocks.

Shot in spring 2026, the black-and-white film thrives on its gradual build-up of tension. Baebler moves…

Raide Research is a young, innovative US-based performance outdoor brand specializing in high-end technical equipment and apparel for extreme mountain sports—specifically ski mountaineering and trail running.

Photographer Carolin Unrath shot the latest campaign for the American mountain sports brand’s new running belt. Jeff Johnson served as Art Director, while Brandan Camarda handled production.

The running belt was developed specifically for demanding trail runs and…

For her personal project “Beauty with Chanel,” still-life photographer Pascale Weber explores the aesthetics of beauty and luxury – reduced to color, form and texture.

At the heart of the series is a delicate pink, contrasted with deep black and understated surfaces. Pascale takes the beauty product out of the context of classic product photography, playing with crops, reflections and fragments. The collage-like composition in particular brings product and flower together in…

New Voices From Poland! Poland’s film scene has long had much more to offer than attractive production conditions. Through a new collaboration, Analog Digital and The Reel Friends are bringing some of the country’s most exciting directorial voices to the DACH market and beyond.

Warsaw-based production company Analog Digital is bringing The Reel Friends’ (TRF) directors’ roster to clients across Germany, Austria and Switzerland. Founded by Milena Gronau-Kozyra and Karola…

Neon yellow, deep black, dust and plenty of electric performance: Sébastien Staub shot the Opel Mokka GSE Rally for Jung von Matt in Croatia – creating a visual world every bit as uncompromising as the car itself. Or, as Sébastien puts it: “Acid Banana Mode.”

The car charges through clouds of dust, luminous yellow meets deep black, and massive blocks of colour turn into almost surreal landscape elements. Details of wheels, cockpit and bodywork meet the driver and the…

Connecting the world with tomorrow – Fraport AG operates and manages airports worldwide. The company's headquarters are located in Frankfurt am Main. The name "Fraport" is a combination of "Frankfurt" and "Airport." As the company name suggests, Fraport's core business is Frankfurt Airport, the largest airport in Germany and one of the most important air traffic hubs in Europe.

For Fraport AG, photographer Rui Camilo and his team once again explored various areas of…

As the winner of the 2025 Prix Elysée, awarded by an international jury of experts, Hannah Darabi (1981), an Iranian artist based in Paris, explores Iranian folk dance as an act of identity resistance through photographs, videos, and archives interwoven with the social and political history of her homeland.

She creates series in which her images enter into dialogue with archives, texts, and objects, revealing the political complexities of contemporary Iran.

Inspired by Woman…

Cecil Arp shot Helvetia's new international brand campaign "Sicher geht das" in Zurich. Production was handled by Hillton, with Samuel Morris directing. Developed by Serviceplan, the new brand platform launches simultaneously in Switzerland and Germany.

With "Sicher geht das", Helvetia moves beyond the traditional insurance promise. Rather than focusing on claims and risks, the campaign celebrates people who make decisions, embrace new opportunities and approach change with…

Unique taste for sparkling moments. - Stylist Max Faber was responsible for the liquid and food styling of the new campaign. The agency in charge was VML with Executive Creative Director Bruno Damiano.

VALSER is a natural mineral water from the Swiss municipality of Vals in the canton of Graubünden. The springs are located in the Vals Valley at an altitude of approximately 1,250 meters above sea level. The water flows for about 25 years through the alpine rock of the…

For ODLO's latest SS26 campaign, photographer Carolin Unrath captured a series of images set against an alpine backdrop, combining performance, movement and the immediacy of the outdoor experience. Surrounded by mountain landscapes and hiking trails, the campaign highlights the connection between functionality and a spirit of adventure that has defined the brand since its beginnings.

Inspired by Nordic sports and the founder's belief in constantly redefining limits, ODLO…

For the new collaboration between Zweifel and Thomy, Matteo Rolfi was behind the camera – capturing the flavor of this unexpected pairing with a bold, visual punch.

The idea: when creamy Thomy mayonnaise meets the iconic paprika flavor of Zweifel, it creates a new taste experience – surprising, direct and pretty irresistible.

The campaign was developed by Wirz, presenting the collaboration as a true “match” – loud, colorful and with just the right touch of humor.

“Thomy x…

Photographer and director Sébastien Staub has created a stylish lifestyle campaign for the new LEXUS LBX, produced in Prague alongside a parallel film production. The project was realized in collaboration with Zoom Films, Hogarth/WPP, and creative agency The&Partnership.

The imagery places the premium compact crossover in a contemporary urban setting, combining sophisticated automotive photography with modern lifestyle storytelling. Warm copper tones, elegant architecture…

Michael Köckritz and ramp.space pay tribute to what is arguably the world's most iconic watch brand. With Crazy About Rolex, they present an entertaining and insightful journey through the history, icons and cultural significance of a name that reaches far beyond the world of watchmaking.

The story of Rolex begins with a vision. When Hans Wilsdorf founded his company in London in 1905 at the age of just 24, few believed in the future of the wristwatch. Precision timekeeping…

Swiss-based artist Marie Matusz and Indian artist Moonis Ahmad Shah have been selected for the latest edition of the Connect India dual residency

Launched in 2021 by Arts at CERN and the Swiss Arts Council Pro Helvetia, Connect has established itself as a key platform for artistic experimentation in connection with fundamental science. The programme continues its mission of fostering meaningful dialogue between artists and scientists through residencies at CERN and partner…

The current global Nespresso campaign focuses on the Vertuo Up. The campaign celebrates the launch of the compact Vertuo Up coffee machine, which features a rapid heating system and a dedicated button for more intense coffee brews.

The campaign was photographed by Maciek Miloch in an elegant geometric style, emphasizing contrasting surfaces and harmonious color blocks.

The campaign was commissioned by Publicis Groupe and produced in collaboration with Hogarth and Iconoclast…

Both authentic and timeless – that's the core principle of the Swiss eyewear label VIU Eyewear, founded in 2013. VIU collections are generally designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. However, the collaboration with product designer Tina Bobbe is a remarkable and equal artistic design partnership.

For this temporary special line, VIU provided the necessary infrastructure and expertise to transform Tina Bobbe's digitally conceived…

For the national brand campaign of Swiss insurance company CSS, photographer André Josselin travelled to Cape Town to shoot the campaign imagery alongside the TV commercial. The campaign was developed in collaboration with Zurich-based creative agency Sir Mary.

Under the claim "Believe in yourself. You are incredible.", the campaign puts the spotlight on human resilience - both physical and mental. Rather than relying on traditional insurance messaging, CSS chose an…

'Three Stories. One Dreamer.' - For MINI, Jung von Matt Switzerland developed its first global product campaign as lead creative agency. The campaign was photographed by Tim Adorf, who staged the different MINI Cooper models within a cinematic visual world.

Shot and photographed over six days in Madrid (production: Hochkantfilm), the campaign was created in parallel with the TVC productions directed by Klaus Kneist. Together with DoP Denis Guth, Tim captured the stills for…