Revisited: Ionut Macri photographed the 'TTN Tobaco' awareness campaign
The fictional cigarette brand "TTN" stands for "Tu Tabaco Natural" (Your Natural Tobacco). The image was conceived as part of a visual storytelling campaign to dramatically and cinematically depict the unhygienic and unregulated conditions under which counterfeit cigarettes are manually produced in backyards.
Romanian photographer Ionut Macri staged these extremely detailed and dark images for an awareness campaign against illegal cigarette smuggling.
The award-winning photo…