'Three Stories. One Dreamer.' - For MINI, Jung von Matt Switzerland developed its first global product campaign as lead creative agency. The campaign was photographed by Tim Adorf, who staged the different MINI Cooper models within a cinematic visual world.
Shot and photographed over six days in Madrid (production: Hochkantfilm), the campaign was created in parallel with the TVC productions directed by Klaus Kneist. Together with DoP Denis Guth, Tim captured the stills for online, social and OOH usage.
At the center of the campaign is a car washer dreaming himself behind the wheel of the different MINI models. From this idea, a modular storytelling system was developed that can be flexibly adapted for international markets - from Europe and the USA to China.