Toni Kroos is the face of the L'Oréal Paris Heat Protect 45°C anti-perspirant campaign, with post-production by ONE HUNDRED BERLIN
"Success comes with sweat. But it doesn't have to." – Former German national team footballer Toni Kroos is the striking face of the high-performance "Heat Protect 45°C" anti-perspirant spray from L'Oréal.
The campaign was photographed by Maison Vignaux, with post-production handled by the renowned Berlin-based studio ONE HUNDRED BERLIN.
Does the slogan sound familiar? It plays on the well-known saying, "The gods have placed sweat before success." In other words: you are…























