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Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive…

The moment has finally arrived: Transportation photographer David Maurer puts the brand-new BMW iX3 in the spotlight. The photos were taken in Spain when the iX3 was still a top-secret prototype, hidden from the public eye.

"Factory security personnel were present throughout the entire shoot – a clear indication of the importance of this market launch for BMW," David Maurer tells us.

The BMW iX3, a fully electric SUV the size of an X3, is one of BMW's most important new…

With over 30 years of experience in art buying, Kerstin Mende is one of the most influential figures in visual brand communication in Germany. She began her career in the creative industry in 1992 as an art buyer at BBDO. Her journey continued at renowned agencies such as FCB Hamburg, Jung von Matt, and McCann Erickson, among others. Since 2004, she has led the art buying department at Scholz & Friends, one of the country's leading creative agencies. In this role, she…

With 25 years of experience in creative production, Alice Feja is one of Germany’s most seasoned art buyers and producers. Her career began at Scholz & Friends in Hamburg, followed by 22 years at Kolle Rebbe, where she played a key role in shaping the agency’s art buying approach. Today, she serves as Head of Art Production at Accenture Song Brand Germany, the creative unit of Accenture known for its tech-driven and culturally relevant brand solutions.

Over the course of her…

The FYNCH-HATTON label was named after Denys Finch Hatton, born on April 24, 1887, in England. As the second son of an earl, he grew up in privileged circumstances.

In 1911, Denys Finch Hatton traveled to British East Africa, present-day Kenya, and was immediately captivated by the country's beauty and wildness. He decided to stay there and quickly made a name for himself as a safari guide. His services were sought by many prominent and wealthy tourists, including Edward…

‘Yasashi’ is the Japanese word for ‘simple’. And just as simple is the concept of our tea. Why? “Because for our Yasashi Teas, we simply select only the finest natural ingredients of certified organic quality.”

The spot presented here for the organic tea YASASHI was produced by Warsaw-based design studio ABRA c/o ANALOG / DIGITAL. Abra is a creative, networked animation boutique founded in Warsaw by the two friends Bartek Kalinowski and Rafal Wozniak.

“From the moment we laid…

German beer brand ASTRA belongs to the Holsten Brewery, which in turn is a subsidiary of Danish brewery Carlsberg. It’s famous for its witty ads – or, as Astra would put it: cheeky visuals that kinda come with the neighborhood.

The latest campaign was photographed by SVEN JACOBSEN for the agency Philipp und Keuntje. It was produced by Hamburg-based production company NU PROJECTS.

The campaign advertises the beer type Astra Helles. Or as Astra calls it : “ASTRA’s little…

The new VOLKSWAGEN GOLF GTI is out – and we present you the very first artwork for it! This icon of the automotive industry embraces lifestyle, diversity and, of course – fun. And that not only behind the wheel.

Photos for the GOLF GTI campaign were shot by FRITHJOF OHM INCL. PRETZSCH in Cape Town, South Africa.

“Just the first part of this very special production where we got to shoot the full artwork for the next generation of this absolute automotive icon, which turned out…

Véronique Bataille, Senior Art Buyer at PUBLICIS LUXE, is supporting the GoSeeAWARDS  and looking forward to inspiring artwork. You can still submit a project or a spread on the topic of ‘AI Meets Reality’ free of charge through 12 April. And you can meet the art producer in person at UPDATE-24-BERLIN. Specialized in jewelry, watches and accessories, her clients include Maison CARTIER, among many others.

Publicis Luxe embarked for CARTIER on an imaginary voyage across the…

Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, is supporting our GoSeeAWARDS Jury this year, and you can meet the Art Producer in person at UPDATE-24-BERLIN. Her clients are luxury brands such as LANCÔME, AUDEMARS PIGUET, KÉRASTASE, … and many more.

The Paris-based agency is synonymous with experiences where product, service and storytelling blend into a single, memorable journey. “We craft experiences that create emotion!” Experiences are moments that spark emotion: an…

GoSee has now put a new tool at your fingertips : GoSee.EXPERT. The idea behind it : all creatives want to build a broader, more connected network. That takes time – and patience.

That’s where GoSee.EXPERT comes in : because sometimes you want things to go a little bit faster. You have a project and are looking for a publisher? You’re a photographer looking for an agent? Or an agent and would like to show an art buyer at agency XYZ work by your new photographer? You are…

UPDATE stands for high-end photography, film, illustration, … for domestic and international campaigns alike. First and foremost : TRANSPORTATION. GoSee has been covering the e-mobility revolution from day one – thrilling creatives worldwide with our coveted TRANSPORTATION SPECIALS.

So heads up ADs, CDs, ABs, and Direct Clients – please, save the date : 18+19 April 2024 – at Telegraphenamt in Berlin.

UPDATE – the industry get-together now on two days – for exchanging ideas…

There’s still a little while to go – but we wanted to get this out there already nonetheless. Since UPDATE Salon was literally bursting at the seams in 2023, and you could hardly even find time to eat with all the appointments, conversations, hellos and ‘nice to see you!’, … we’ve decided to extend the event to two whole days of UPDATE for the 2024 edition : 18+19 April, 2024 – and where else but Telegraphenamt, Berlin.

Day 1 is as usual – i.e., attendance is reserved for…

70seven produced the new Fall/Winter 2023 rebranding campaign for Italian shoe brand BAGATT together with Creative Director Mieke Haase and Art Director Ruben Scupin from the agency Loved. This production was realized with photographer Jette Stolte and DOP Lucas Hofer at Highnoon Studios in Hamburg. The goal was to position the brand in an innovative and high-quality way.

BAGATT has its origins in the 1980s and comes from northern Italy. It stands for the symbiosis of…

Karen SCHWARZER knows what she’s doing : For nearly 20 years, she has been enhancing the visual language at the agency Philipp und Keuntje where she is responsible, as Head of Art Buying, for the really big clients such as Audi. We are delighted that she is taking the time to view numerous works as a juror of the GoSeeAWARDS 23.

Among her latest projects are succinct campaigns for Astra and Deutsche Bank that are simply irresistible as well as appetizing motifs for household…

In 2023, we look forward once again to more than 50 exhibitors from every thrilling creative department you could ever imagine. Photo & film agents, film production, illustration agencies, hair, makeup, styling, post production, CGI, location agencies, production companies, model agencies, … In other words : UPDATE-23-BERLIN has everything you need for your next campaign.

The event is taking place at the uber-hip & happening Hotel TELEGRAPHENAMT. It’ll more than likely be on…