Köln

People embrace at a festival, a woman unloads her Mercedes next to a demolished house, families push prams through an artificial leisure world. Something is happening everywhere – and more often than not, several things are happening at once.

For more than four decades, Wolfgang Zurborn has been looking at places where people come together. Not necessarily at the main event itself, but preferably at what happens beside it, behind it and right in the middle of it. His new…

For the second chapter of the Audi A6 allroad campaign, BAM returns to the duality at the heart of the vehicle: refined in design, adventurous by nature. Created in collaboration with thjnk and Audi, the new chapter takes the Audi A6 allroad e-hybrid into the Sierra de los Filabres in Almería, Spain. The green landscape and winding roads of the legendary Alto de Velefique provide a striking counterpoint to the clean white silhouette of the car.

Climbing to an elevation of…

Real Magic – After a ten-year hiatus, Coca-Cola returns as an official partner of the globally renowned German Bundesliga. For the start of the 2026/27 season, André Josselin photographed the campaign imagery, capturing the football fever and Coca-Cola moments found at the heart of fan life—from the journey to the match to the local football pub.

Under the slogan "Refresh to recharge – Time for a Coca-Cola," the brand will accompany fans throughout the entire season.

Football…

Today, every creative is working on visibility. Instagram. LinkedIn. Newsletters. Reels. TikTok. Personal websites. And that's a good thing. But visibility alone doesn't generate new business. The real question is: Who actually sees your work?

At gosee.news, we believe there's a crucial difference between simply being visible – and being visible to the people who make creative decisions. Creative Directors, Art Buyers, Producers, Agencies and Brands aren't looking for just…

For the launch of the all-new AUDI A6 allroad, photographer and director duo BAM (Ben & Martin) headed into the spectacular landscapes of Andalusia. Together with thjnk and AUDI AG, they created a campaign that captures the adventurous character of the vehicle with equal measures of power and elegance.

What made the production particularly special for BAM was the creative freedom to shape the project from the very beginning. Working closely with the thjnk team around…

Gamescom 2026, taking place from August 24 to 30, 2026, in Cologne on the Rhine, is fully booked for the first time in its history, a full month before its opening. No additional exhibition space is available, as demand from the global gaming industry has exceeded all previous levels.

Under the official theme "Games Make You Want to Look Forward to the Future," the trade fair will highlight the societal relevance of virtual reality technologies, CGI, digital art, and…

Sarah Schwarz is one of those creative leaders who not only design brands but rethink them strategically. Following positions at MEIRÉ, THJNK, PEEK & CLOPPENBURG Düsseldorf and, most recently, as Global Creative Director Digital at WELEDA, she now advises companies through her own studio on brand development, digital design systems and transformation processes. In this GoSee interview, she talks about the Weleda rebrand, consistent brand management, design systems, and why…

Christian Lohfink, in collaboration with the agency Saatchi & Saatchi, directed REWE's current fresh produce campaign. The visuals showcase fruits and vegetables in detailed close-ups, emphasizing freshness and quality.

Photographer Christian Lohfink is represented by the Hamburg-based agency UPFRONT.

Kia teamed up with transportation and lifestyle duo BAM - Ben and Martin - for the launch campaign of the all-new electric Kia EV2. The campaign 'Movement that inspires' was developed in collaboration with Innocean Berlin.

Produced under strict confidentiality in South Africa together with Peak Productions and the local team at Cape Town Productions, the project centered around Kia's new all-electric city SUV in its distinctive light blue finish.

Working closely with…

With 'Lavender Dreams', photographer and digital artist Thomas Schorn presents a personal project in which reality and digital craftsmanship merge in a poetic way. At the centre of the series is the Porsche Macan, set within a romantic, surreal landscape of lavender fields, surrounded by butterflies and an atmosphere filled with calmness, lightness and the freshness of summer.

Nestled between lush lavender blossoms and soft light, the vehicle appears almost dreamlike while…

DREAM (Drug Resource Enhancement against AIDS and Malnutrition) is a cutting-edge health program of the Sant'Egidio Community. It focuses on combating HIV/AIDS and malnutrition in African countries, operating medical centers and molecular biology laboratories there.

​​​​

Penny has partnered with the agency Saint Elmo's for the new brand platform "Real Joy." The familiar slogan "First stop, Penny." remains unchanged. The new direction focuses on authentic moments, approachability, and positive experiences in the everyday lives of real customers and employees.

The current campaign was photographed by André Josselin.

The launch campaign can be seen across various formats, including TV, online, social media, and out-of-home (OOH) advertising.

Saint…

Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive…

Self-checkout, fresh food counter, salad bar – REWE focuses on the shopping experience instead of supermarket drabness. This is clearly demonstrated by the REWE Poolshooting campaign '25, photographed by Katharina Bohm.

The responsible agency was REWE Studio, the REWE Group's in-house creative agency and production facility in Cologne. The studio is responsible for layout, photoshoots, video productions, and packaging design for non-food items, as well as marketing activities.

The Pappnasen-Express (Clown Nose Express) is a legendary party train that has been transporting carnival fans from northern Germany directly to the carnival capital of Cologne for over 25 years. The train usually departs from Hamburg-Dammtor station – a region not exactly known worldwide for its sense of humor.

The train was originally created to provide carnival enthusiasts from northern Germany with a safe and communal way to travel to Cologne, although for many, the…

With a striking new visual language, MINI enters the next phase of its brand communication. The campaign was created by photographer duo BEN & MARTIN, who, together with Jung von Matt Switzerland, developed a series of bold and playful campaign visuals.

At the center are several models from the current MINI family: the MINI Cooper, MINI Countryman, the all-electric MINI Aceman and the MINI Cabriolet. The campaign deliberately plays with the brand’s iconic imagery and a bold…

"For Juwelier Gadebusch in Cologne, we had the pleasure of showcasing jewelry in its most beautiful form.⁠ In the anniversary catalogue, design, light, and aesthetics merge into a harmonious whole, highlighting the uniqueness of each individual piece.⁠  A shoot filled with precision, emotion, and sparkling details – just the way we love it.⁠" Tomas Rodriguez, photographer, Cologne.

Tomas Rodriguez is represented by the ANDREA HEBERGER agency.

GoSee : juwelier-gadebusch.de

The series 'beauty bugx' (tech meets beauty) is a still-life series consisting of photographs interacting with AI software. The images were photographed by Magnus Meier-Röbke, who was also responsible for the concept and styling. The AI ​​used by Magnus was Runway AI.

Runway AI – also known as RunwayML – is a US company specializing in generative AI for multimedia. It is considered a pioneer in video generation and offers a cloud-based suite of over 30 "Magic Tools." The…

Vodafone promoted its Black Week deals, culminating in Black Friday, with two overly enthusiastic actors who convincingly and playfully portrayed the theme of a discount frenzy at an uncooperative glass door. Pure anticipation was written all over their faces... what fun this week-long Black Friday was going to be!

The campaign, a combination of AI, CGI, and classic photography, was developed for the Düsseldorf-based telecommunications company by its current lead agency…

Vodafone promoted its Black Week deals, culminating in Black Friday, with two overly enthusiastic actors who convincingly and playfully portrayed the theme of a discount frenzy at an uncooperative glass door. Pure anticipation was written all over their faces... what fun this week-long Black Friday was going to be!

The campaign, a combination of AI, CGI, and classic photography, was developed for the Düsseldorf-based telecommunications company by its current lead agency…

A smarter way of cooking – from boiling and chopping to steaming and braising – the Thermomix® can do it all. German engineering helps millions of people worldwide prepare healthy and delicious meals at home. We owe the new commercial for this kitchen marvel to director Florian Meimberg. Food stylist Torsten Hülsmann was responsible for the food styling.

"The Thermomix® TM7 is more than a food processor – it's your complete cooking companion. This revolutionary all-in-one…

Founded in 1921, the Swiss company Weleda AG is synonymous with natural cosmetics and anthroposophic medicines like few other companies.

Kirsten Benoufa was responsible for the set design of the stills shown here. The photographs were taken by Manuel Mittelpunkt.

"Once again, the perfectionist dream team was at work when it came to stills: Kirsten and Manuel. Technical and visual perfection at the highest level." LIGAWEST, HMS Agency, Düsseldorf.

Kirsten Benoufa is represented…

For the Tom Tailor Christmas Gift Guide, Ariane Lindhorst c/o LIGAWEST was responsible for the styling, with a clear focus on handbags and fashion accessories. The shoot was photographed in-house at Tom Tailor.

The visual concept is defined by reduced elegance and timeless silhouettes. Bags and accessories are staged as strong, standalone statements – calm, modern and precisely styled. Clean lines, restrained colors and a confident, effortless attitude shape the overall…

For Birkenstock, Deborah Dixkens c/o LIGAWEST created the still stylings for the beauty and care products of Birkenstock Care Essentials. The result is a visual world that captures the essence of the line: natural effectiveness, calmness and a contemporary approach to care.

Birkenstock Care Essentials stand for ultimate care essentials for body and mind, combining active recovery with a personal ritual of well-being. The products are based on 100% natural ingredients, subtly…