Korea

The Samsung Winter Olympic Team '26 brought together 68 athletes from 17 countries competing in both Olympic and Paralympic sports. Each member of Team Samsung Galaxy was selected based on their personal story—a story that embodies openness on and off the field.

Florian Bison photographed some of the athletes for the Samsung Olympic campaign shown here.

First introduced at the 2024 Olympic and Paralympic Winter Games in Paris, the theme returns to the Games, reflecting…

The Lemaire label was founded by the eponymous French fashion designer Christophe Lemaire in 1991. Christophe subsequently served as creative director at Lacoste and then at Hermès. After leaving Hermès, he revived his label in 2014 with great success, together with his partner Sarah Linh-Tran.

Photographer Stanislas Motz-Neidhart c/o BIRD PRODUCTION was commissioned for the current collection.

The collections combine form and function in sophisticated garments and…

"Ten years after the opening of our flagship store in Mitte, YUN can now be found at Kurfürstendamm 11 (or Ku’damm, as the locals call it), in the historic Breitscheidplatz, a landmark of Berlin. The renowned studio, Gonzalez Haase AAS is responsible for the interior design, led by Judith Haase and Pierre Jorge Gonzalez.⁠

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The design emphasizes the use of light, drawing inspiration from architect Egon Eiermann’s famous reconstructed church, whose façade is made almost…

The sporting goods manufacturer FILA was founded in Italy in 1911 and is a global household name. The SS '25 campaign was photographed by Julia et Vincent. Berlin's ONE HUNDRED BERLIN post-production team handled post-production.

Fila has been owned by South Korean entrepreneur Gene Yoon since 2007 through Fila Holdings (formerly Fila Korea). Todd Klein currently holds the role of Global Brand President. The creation of this position is part of Fila's five-year strategy…

Nicole Groezinger has been Creative Director at Jung von Matt NECKAR for nearly 20 years – and for the past three, she’s been the creative force behind the agency network’s Beauty Collective.

In this role, she not only leads the creative vision for international beauty campaigns, but also works closely with the network’s youngest Asian hub: Jung von Matt HANGANG in Seoul, the third location in Asia expanding JvM’s global beauty expertise.

We were all the more delighted to…

MAGROUND’s unparalleled global archive of over one million high-resolution backplates and HDR domes aligns seamlessly with Gybow’s cutting-edge lighting system, offering a new level of realism and flexibility in automotive photography.

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV.

Postproduction and magic retouch by Recom Farmhouse NY.

The Korean brand SONGZIO opened its first store in Paris at the end of 2024, where the label just presented its looks of the season at the Paris Menswear Fashion Week in January, styled by Elena PSALT c/o SHOTVIEW A.M.

SONGZIO is using the French capital as a starting point for its international expansion. In addition to the flagship store in Seoul and the online shop, Songzio is available at around fifteen selected multi-brand stores such as H. Lorenzo in Los Angeles…

Introducing the MA-AI Tool—an innovation from MAGROUND designed to create automotive marketing visuals fast. With MA-AI, users can generate copyright-safe backplates and automotive visuals based on MAGROUND’s expertly trained AI models, delivering unparalleled creative flexibility for content production.

Here’s what makes MA-AI a game-changer : Generate Backplates: Create stunning locations and hundreds of variations and download generated visuals in up to 6K…

In the past 40 years, South Korea's economy has rapidly developed, leading to significant social changes. Despite long working hours, many Koreans take only half of their vacation time, which they often spend at home due to lack of time. At the same time, South Korean society faces the challenge of an aging population, while a strict hierarchy based on age and social status continues to shape the culture.

Through his compositions, Seunggu Kim explores the unique vacation…

The Genesis GV70 and G70 models are presented in stunning winter landscapes, with visuals created in collaboration with VSLB and Genesis that demonstrate the luxury and performance of the vehicles. MAGROUND specializes in providing premium content that captures the essence of every scene. With their sleek design and robust capabilities, the Genesis GV70 and G70 are showcased to perfection in various environments.

The MAGROUND collection features a wide range of snowy winter…

The Genesis GV70 and G70 models are presented in stunning winter landscapes, with visuals created in collaboration with VSLB and Genesis that demonstrate the luxury and performance of the vehicles. MAGROUND specializes in providing premium content that captures the essence of every scene. With their sleek design and robust capabilities, the Genesis GV70 and G70 are showcased to perfection in various environments.

The MAGROUND collection features a wide range of snowy winter…

MAGROUND is setting new standards in AI-generated imagery with its innovative MA-AI tool. Using a combination of custom-trained models and a diverse location database, the tool effortlessly creates photorealistic images that cater to various creative needs. From breathtaking snowy mountain roads to sleek urban environments, the quality of these visuals is simply outstanding.

Creatives are invited to test the tool for free, giving them hands-on experience with MA-AI’s…

MAGROUND is setting new standards in AI-generated imagery with its innovative MA-AI tool. Using a combination of custom-trained models and a diverse location database, the tool effortlessly creates photorealistic images that cater to various creative needs. From breathtaking snowy mountain roads to sleek urban environments, the quality of these visuals is simply outstanding.

Creatives are invited to test the tool for free, giving them hands-on experience with MA-AI’s…

MAGROUND’s innovative MA-AI tool now supports custom-trained AI model integration, allowing users to create photorealistic visuals tailored to specific vehicles or unique locations. This feature enables creatives to expand their existing photo series and content production seamlessly, making it an ideal tool for high-level mockups and concept creation.

In addition, the gallery on maground.ai is expanding each week with new trained locations, offering even more flexibility…

When it comes to automotive marketing, the setting is just as important as the vehicle itself. Which is why the agency MAGROUND is thrilled to present the marketing visuals for the Audi Q6 on GoSee, featuring stunning backplates from MAGROUND’s extensive collection.

“In these visuals, the AUDI Q6 is set in dynamic urban environments, for the perfect blend of realism and creativity. ‘Our high-quality backplates provided an ideal backdrop, enabling the vehicle’s sleek design…

MAGROUND, a leading provider of visual content for the automotive and creative industries, has announced a significant advancement with the launch of an own generative AI tool. This new tool is based on MAGROUND’s extensive database of high-quality backplates and HDR domes, enabling users to generate photorealistic images that preserve the authentic atmosphere of original locations.

The AI model is trained using exclusive data to ensure high-quality output, consistent…

VOGUE Korea has been published by Doosan Magazine since 1996. Pictorials and articles are produced mainly by Vogue Korea, but they are also taken from other famous editions of Vogue (the American version above all).

The spread presented here was photographed by Hyea W. Kang, known as the go-to photographer of Vogue Korea, for the June issue of VOGUE Korea featuring British-Moroccan top model Nora Attal. The hair artist on set was Olivier LEBRUN c/o LesARTISTS by Josef…

The new marketing campaign for the MERCEDES-BENZ E-CLASS underscores the hallmarks of the vehicle – sleek elegance paired with innovative technology, luxurious comfort, and refined performance – using stunning visuals from MAGROUND that capture the design philosophy of Mercedes-Benz.

The success of the campaign goes to show what a powerful tool visual content can be when it comes to enhancing brand narratives. With a vast library of high-res and 360° panoramic images…

MAGROUND is delighted to announce an extraordinary collaboration with the CGI experts at Mondlicht Studios. Together, they offer an exclusive and free 3D model of a Ferrari prototype from the 1970s. For the visual examples, this iconic car was rendered in front of a MAGROUND backplate featuring the breathtaking architecture of Brasilia.

The project underscores the intersection of cutting-edge technology but is also an homage to the timeless designs of two legendary figures…

GENESIS has just launched the new Genesis G90 extended executive sedan in a combination of luxury and innovation. The vehicle is complemented by MAGROUND’s breathtaking backplates, enhancing its visual presentation and setting new standards in automotive excellence.

Partnering with MAGROUND, with their extensive library of high-quality backplates, enables you to streamline visual content creation. Thanks to efficient workflows and a wide range of environments, clients save…

MAGROUND is delighted to announce an extraordinary collaboration with the CGI experts at Mondlicht Studios. Together, they offer an exclusive and free 3D model of a Ferrari prototype from the 1970s. For the visual examples, this iconic car was rendered in front of a MAGROUND backplate featuring the breathtaking architecture of Brasilia.

The project underscores the intersection of cutting-edge technology but is also an homage to the timeless designs of two legendary figures…

MAGROUND is excited to announce a brand new photo production from the beautiful Azores, which, of course, was promptly added to their extensive library. Maground now offers backplates of various locations and 360° HDRi featuring the beautiful landscapes of this Portuguese archipelago in visuals of the highest resolution and quality for automotive visualizations and to use as the ideal environment for the integration of CG vehicles.

Discover the incredible peaceful…

BYD is among the largest automobile manufacturers in China and now presents Yangwang, its new premium sub-brand, with one of the first two models – the hardcore off-roader U8.

The BYD U8 SUV, according to MAGROUND, is a testament to the future of the automotive industry, blending state-of-the-art technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, which is why it is crucial for the marketing visuals to…

BYD is among the largest automobile manufacturers in China and now presents Yangwang, its new premium sub-brand, with one of the first two models – the hardcore off-roader U8.

The BYD U8 SUV, according to MAGROUND, is a testament to the future of the automotive industry, blending state-of-the-art technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, which is why it is crucial for the marketing visuals to…