Head of AB

We take your luck seriously - ROBERT WESTRICH was commissioned by the Hamburg advertising agency PUK to photograph the campaign motif for the LOTTO Nikolaus special draw 2024.

The current LOTTO testimonial Ernst Glück stood in front of his camera and the campaign was photographed in the Hyperbowl Studio. The fictional character Ernst Glück is a passionate numbers man and a true original, played by the Munich actor Rene Oltmanns.

In addition to the campaign motif, various…

‘Yasashi’ is the Japanese word for ‘simple’. And just as simple is the concept of our tea. Why? “Because for our Yasashi Teas, we simply select only the finest natural ingredients of certified organic quality.”

The spot presented here for the organic tea YASASHI was produced by Warsaw-based design studio ABRA c/o ANALOG / DIGITAL. Abra is a creative, networked animation boutique founded in Warsaw by the two friends Bartek Kalinowski and Rafal Wozniak.

“From the moment we laid…

Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, is supporting our GoSeeAWARDS Jury this year, and you can meet the Art Producer in person at UPDATE-24-BERLIN. Her clients are luxury brands such as LANCÔME, AUDEMARS PIGUET, KÉRASTASE, … and many more.

The Paris-based agency is synonymous with experiences where product, service and storytelling blend into a single, memorable journey. “We craft experiences that create emotion!” Experiences are moments that spark emotion: an…

Jürgen BERDEROW c/o KLAUS STIEGEMEYER photographed for AUDI on commission for the Hamburg-based advertising agency Philipp und Keuntje, which is part of the fischerAppelt Group. The executive Art Buyer for the job was Karen Schwarzer – whom you can meet at UPDATE-24-BERLIN.

Just like the Hamburg-based agency KLAUS STIEGEMEYER. Klaus successfully represents photographers and stylists – and is looking forward to a visit or two from creative contemporaries at his UPDATE booth.

The…

There’s still a little while to go – but we wanted to get this out there already nonetheless. Since UPDATE Salon was literally bursting at the seams in 2023, and you could hardly even find time to eat with all the appointments, conversations, hellos and ‘nice to see you!’, … we’ve decided to extend the event to two whole days of UPDATE for the 2024 edition : 18+19 April, 2024 – and where else but Telegraphenamt, Berlin.

Day 1 is as usual – i.e., attendance is reserved for…

In 2023, we look forward once again to more than 50 exhibitors from every thrilling creative department you could ever imagine. Photo & film agents, film production, illustration agencies, hair, makeup, styling, post production, CGI, location agencies, production companies, model agencies, … In other words : UPDATE-23-BERLIN has everything you need for your next campaign.

The event is taking place at the uber-hip & happening Hotel TELEGRAPHENAMT. It’ll more than likely be on…

In 2022, we’re looking forward to the early birds from ESCADA – the creative team is kicking things off right at 11.00 in the morning, taking a turbo round of UPDATE. We’re also expecting the CALVIN KLEIN Creative Operations & Production team, which is looking forward to its viewing slot and is flying in from Amsterdam especially for the salon.

Who else has firmly booked? The agency WHALE Amsterdam provides its services to big players such as Turkish Airlines – they’re…

Photographers, stylists, brands, make-up artists, illustrators, magazines … – we’re looking forward to all of your wonderful submissions. The topic after what feels like ages behind a mask : BEAUTY !

All you need is a free GoSee Account (www.GoSee.news/register) – et voilà, you can participate free of charge. In one of the perhaps most exclusive viewings in the world. Participating in the viewing alongside London star photographer RANKIN are also brands and agencies, art…

City electric, fully electric, enjoy electric – no matter what. Whether as a partner for the city, an SUV for the weekend or an all-rounder for any eventuality – Mercedes-Benz EQ has the right electric vehicle for everything you need. “Long distance, urban, business, leisure – all these areas are covered by the Mercedes-Benz electric fleet and were the main focal points of the shoot,” says photographer ROBERT WESTRICH.

With fischerAppelt and recom GmbH & Co. KG, Robert…

Electrifying all-round talent. The new AUDI Q3 TFSi e is finally out. And transportation specialist MARCUS P. SAUER and his team had the pleasure of realizing a production with it in the heart of Berlin, right in front of the James-Simon Gallery on the Museum Island. The new visual language can be described as ‘graphic, high-quality and reduced’… with the car front and center. He was commissioned for it by Hamburg-based agency PHILIPP & KEUNTJE, with post by the PX2 Group.

Wit…

COVID-19 has truly been a creative muzzle. Many of our friends were sent home from one day to the next with a plausible explanation... but still without knowing what would happen afterwards. Now, people don’t just turn into thin air – they reorganize. They get up, brush off the dust from sitting at home and look for a new challenge. And we’re here to help... even though the jobs on the GOSEE JOB MARKET are still a bit few and far between in this middle-of-Covid era. But you…