Advertising

"It’s your life. Make it extra." – While Jacob Schweppe, a German-born watchmaker and silversmith, was not the first to discover carbonation—that credit goes to the English chemist Joseph Priestley—he did develop the groundbreaking "Geneva System" starting in 1780. Using this compression pump, he succeeded in 1783 in bottling sparkling water on an industrial scale and ensuring its shelf stability for the first time. This marked the birth of Schweppes, so to speak.

For Schweppe…

"Loved shooting these with the ultimate @lineisymontero for Merit with @elizabethjacksonford @stephficchi @maggiekeatinge @chihoomae @kyo_sud @d_i_a_n_n_a___l_u_n_t @castingbyus and josh caras 🪁🪁" - Betina Du Toit, photographer.

Joining Betina—once again—was Elizabeth Jackson, Art Director at MERIT Beauty. She shapes the brand’s visual direction across various campaigns and content, contributing to a creative aesthetic that constantly evolves while retaining its distinctive…

Raide Research is a young, innovative US-based performance outdoor brand specializing in high-end technical equipment and apparel for extreme mountain sports—specifically ski mountaineering and trail running.

Photographer Carolin Unrath shot the latest campaign for the American mountain sports brand’s new running belt. Jeff Johnson served as Art Director, while Brandan Camarda handled production.

The running belt was developed specifically for demanding trail runs and…

Thüringer Waldquell mineral water is sourced from a depth of nearly 100 meters and naturally filtered through the rock layers of the Thuringian Forest.

Jan Eric Euler photographed the campaign imagery on behalf of the Serviceplan Group. Christophe Enders served as the Art Director. To complement the still images, Jan Eric also produced a matching video snippet for each one in his role as DOP.

A bottle full of home—the exact coordinates of the shoot were published as part of…

Meet the "CEO"—or Chief Excitement Officer—who will enthusiastically introduce you to the brand-new VW ID.Cross. The launch campaign for the all-electric Volkswagen ID.Cross was created by the renowned creative duo Frithjof Ohm and Matthias Pretzsch.

"We had the opportunity to shoot the comprehensive launch campaign, which has just been released on Volkswagen websites, social media, and other digital and non-digital channels." — Frithjof Ohm incl. Matthias Pretzsch, creative…

What if the noise of the city suddenly turned into nothing more than a mime show? For the launch campaign of the new DS N°7, creative agency Marcel Paris came up with a simple yet charming answer: close the door – mute the world.

In the campaign film “DS N°7: Put the World on Mute”, the protagonist initially finds himself in the midst of the city’s acoustic chaos. People, traffic, stress and constant movement define the scene. But as soon as the doors of the DS N°7 close…

New Voices From Poland! Poland’s film scene has long had much more to offer than attractive production conditions. Through a new collaboration, Analog Digital and The Reel Friends are bringing some of the country’s most exciting directorial voices to the DACH market and beyond.

Warsaw-based production company Analog Digital is bringing The Reel Friends’ (TRF) directors’ roster to clients across Germany, Austria and Switzerland. Founded by Milena Gronau-Kozyra and Karola…

Since the beginning of the year, the new Studio Hackenberg in Hamburg has been running at full speed. A significant part of that momentum comes from the ongoing productions for McDonald’s, created together with Scholz & Friends. From burgers, wraps and fries to drinks, ice cream and non-food items, the resulting imagery can currently be seen across billboards, campaigns and numerous other media.

What ultimately needs to look effortless, casual and, above all, appetizing is…

The avant-garde high-jewelry photoshoot titled "Millennium" for the summer issue of Citizen K magazine presents a captivating fusion of futuristic design and classic haute joaillerie. Sculptural pieces by Bulgari meet exquisite creations by Piaget. And at the heart of it all are the visor sunglasses from the Roberto Cavalli Archive / Snake Collection.

We owe this look to Laurent Dombrowicz, Artistic Director and Jewelry Curator of the editorial. Laurent Dombrowicz is an…

Minute Maid, the globally renowned and beloved brand of fruit juices, nectars, and soft drinks, was the first company worldwide to launch frozen orange juice concentrate. The advantage: it could be sold and served year-round. Originally an innovation to provide soldiers in World War II with essential vitamin C - fresh oranges spoiled too quickly and were seasonal - the company began its triumphant journey in 1946.

Wolfgang Zac photographed the global campaign shown here on…

For ten years, Grabarz & Partner served as Porsche’s international lead agency. In early August, that collaboration came to an end, with the international creative account moving to Serviceplan. Instead of issuing a conventional farewell statement, the Hamburg-based agency responded with what it does best: an idea.

“KEEP ON PUSHING, PORSCHE AND SERVICEPLAN. SERIOUSLY.”

That was all it took. One visual, one line – and a farewell that clearly struck a chord across the industry.

Ac…

Under the tagline "Empty bottles also matter," the Coca-Cola campaign puts the circular economy in the spotlight.

Commissioned by the creative agency Ogilvy Bucharest, the renowned team at Macri Studio handled the photography and elaborate post-production for Coca-Cola.

The campaign breaks with the usual, highly polished product presentations: A carelessly discarded, visibly crushed Coca-Cola bottle lies in the middle of a pristine, white snowscape against a monumental…

Unique taste for sparkling moments. - Stylist Max Faber was responsible for the liquid and food styling of the new campaign. The agency in charge was VML with Executive Creative Director Bruno Damiano.

VALSER is a natural mineral water from the Swiss municipality of Vals in the canton of Graubünden. The springs are located in the Vals Valley at an altitude of approximately 1,250 meters above sea level. The water flows for about 25 years through the alpine rock of the…

The new advertising campaign for MILRAM Hotties Grilltaler humorously highlights the biggest problem with conventional grilling cheese: the loud squeaking when you chew it. Under the official motto "Crispy on the outside, juicy on the inside... and no squeaking," the TV commercial shows you how relaxed grilling can be without any background noise.

Food stylist Nadine Page was on set in South Africa to ensure the perfect look for the MILRAM Hotties, the new heroes on your…

For the launch of the new WD-40 SPECIALIST Bio Lubricant, Matthias Aletsee photographed the campaign visuals for the WD-40 Company. The creative concept and production were developed together with Berlin-based 360 Agency under the direction of Creative Director Andrea Henao.

With its EU Ecolabel-certified multifunctional Bio Lubricant, WD-40 Company is introducing its first sustainability-certified maintenance and lubrication solution to the European market. Combining the…

For its first pan-African brand campaign, AXA has joined forces with Publicis Conseil to celebrate the power of human connection and handcrafted storytelling. The result is a visually striking film created by stop-motion studio Jungler and director Paulo Garcia, placing care, solidarity and community at the heart of the narrative.

Developed by Publicis Conseil, the campaign builds on AXA’s global platform, “Why should the future be a risk?”, translating it into a universal…