Welcome to the 'Hippy' Era – Lars Ranek photographs the latest campaign for the Danish furniture brand Eilersen
The "Hippy" modular lounge sofa system, showcased in the campaign, was designed by Nils Juul Eilersen and is distinguished by a striking, sculptural design with a highly distinctive look. And yes—the design is a deliberate homage to the organic, playful shapes of the enviably laid-back 1970s.
The campaign was photographed by interiors specialist Lars Ranek, working alongside stylist Pernille Vest.
"Lars Ranek captured the latest campaign for Eilersen, created in collaboration…




















