The Perfect Mess – Studio Hackenberg on Food Appeal, Breadcrumbs, Butter Smears and a Workflow That Delivers Overnight
Since the beginning of the year, the new Studio Hackenberg in Hamburg has been running at full speed. A significant part of that momentum comes from the ongoing productions for McDonald’s, created together with Scholz & Friends. From burgers, wraps and fries to drinks, ice cream and non-food items, the resulting imagery can currently be seen across billboards, campaigns and numerous other media.
What ultimately needs to look effortless, casual and, above all, appetizing is…
