Creatives to Watch

Three creative women, denim and the Arc de Triomphe: for ‘Own the Arc’, G-STAR Chief Brand Officer Gwenda van Vliet brings together techno icon Charlotte de Witte and Belgian fashion photographer Marie Wynants. At the heart of the campaign is the return of the iconic Arc jean – along with a new female perspective on G-STAR.

Charlotte de Witte didn’t simply come on board as the famous face of a finished campaign. While G-STAR spent the past year rethinking its womenswear…

Executive Producer, Emma Modler, Co-Founder & Director of The CoLab Association, oversees the production of the fashion campaign. On GoSee, we take a closer look at the project – and introduce a woman whose eye for talent and passion for creative collaboration have helped shape the advertising industry for many years.

“Own the Narrative, Wear the Tights” is the campaign’s motto. And who better to embody that spirit than Lily Allen? The British musician, who has never been…

Art Director and illustrator Henrietta Nyvang shares new work with us – including her “Home Sweet Home” collection, created in collaboration with Swedish interior brand Granit. For the collaboration, Henrietta designed a range of products for the home, bringing her distinctive illustrative language into the world of interiors and living.

“I’m so proud and happy to finally be able to show my collection ‘Home Sweet Home’, which I created together with Granit,” says Henrietta…

Cape Town Productions, aka CTPROD, has been supporting international photo and film productions in South Africa for many years, continuously evolving alongside the changing demands of the industry. Cape Town in particular still offers an extraordinary range of possibilities: urban locations, spectacular coastlines, mountains and wide-open landscapes are often just a short drive apart – an advantage that has been attracting international clients and creatives for years.

The pas…

In April 2022, Marta Ortega Pérez assumed the role of non-executive chairwoman at Inditex, the world's largest fashion group. She succeeded Pablo Isla, carrying on the legacy of her father, company founder Amancio Ortega, into the next generation.

Annie Leibovitz photographed Marta Ortega Pérez for Vogue in her private garden at her home in A Coruña, in northwestern Spain. In addition to the private gardens, the shoot also took place at Inditex's state-of-the-art corporate…

New Voices From Poland! Poland’s film scene has long had much more to offer than attractive production conditions. Through a new collaboration, Analog Digital and The Reel Friends are bringing some of the country’s most exciting directorial voices to the DACH market and beyond.

Warsaw-based production company Analog Digital is bringing The Reel Friends’ (TRF) directors’ roster to clients across Germany, Austria and Switzerland. Founded by Milena Gronau-Kozyra and Karola…

Some people look at photography. Roy Kahmann looks for photographers.

For more than two decades, the Amsterdam-based publisher, curator, collector, and gallerist Roy Kahmannhas made discovering and nurturing photographic talent the beating heart of his work. What began with Kahmann Gallery and GUP Magazine has evolved into the comprehensive Hungry Eye ecosystem, uniting publishing, exhibitions, artist representation, and an empowering platform for the next generation of…

For ten years, Grabarz & Partner served as Porsche’s international lead agency. In early August, that collaboration came to an end, with the international creative account moving to Serviceplan. Instead of issuing a conventional farewell statement, the Hamburg-based agency responded with what it does best: an idea.

“KEEP ON PUSHING, PORSCHE AND SERVICEPLAN. SERIOUSLY.”

That was all it took. One visual, one line – and a farewell that clearly struck a chord across the industry.

Ac…

The French-Austrian actress Roxane Duran made her debut on the big stage in 2009 with her role in Michael Haneke's award-winning film drama 'The White Ribbon – A German Children's Story'.

At the Salzburg Festival, she recently made her debut in the prestigious role of Buhlschaft in the traditional open-air play 'Jedermann' alongside Philipp Hochmair.

Photographer Wolfgang Zac visited the actress in Salzburg for the occasion – we're showing you the resulting portrait here on…

The exclusive watch spread, titled 'Time Lord,' was photographed by James Harvey-Kelly for the FT HTSI Magazine (How To Spend It) issue, featuring top male model Max Knott. It's packed with the who's who of London's creative scene.

The editorial, styled by Jo Levin, highlights the diversity of watch enthusiasts, combining luxury timepieces with minimalist, elegant looks.

One of the main characters is Nick Foulkes (full name Nicholas Foulkes). He plays a central role in the…

American fashion designer Michael Rider is the current Artistic Director of the French fashion house Celine. He took over the creative direction in early 2025, succeeding Hedi Slimane.

Annie Leibovitz profiled the designer for Vogue at Celine's historic headquarters in Paris.

Michael Rider is considered one of the most influential creative minds in contemporary, understated luxury fashion. At Celine, he is responsible for the entire creative direction, from womenswear and…

A major personnel coup in Stuttgart: The multi-award-winning top creative Eva Stetefeld is returning to her roots and will assume the position of Managing Creative Director at Jung von Matt Neckar on September 1st.

Together with Dirk Hibbeler and Tim Bögelein, she will strategically and creatively develop the Stuttgart office. One of her key responsibilities will also be the creative direction of the newly integrated B2B specialist unit, JvM Industry.

For Eva Stetefeld, this…

As of now, the agency SEVERIN WENDELER represents advertising photographer Geert De Taeye. The Belgian creative moves effortlessly across genres, working in advertising, portrait, landscape, and staged imagery with references to painting and film. This versatility defines his style – subtle, thoughtful, and driven by a refined sense of atmosphere.

To introduce his work, we’re featuring his campaign for Jägermeister Manifest, which captures the feeling of truly special…

Berlin-based photographer Katharina Bohm c/o Klaus Stiegemeyer understands photography not simply as image-making, but as a way to access people and their stories. Her work moves between lifestyle, food and portrait photography – shaped by a documentary eye that creates intimacy and makes atmosphere tangible.

Equally distinctive is the way she presents her projects. On her website, she takes the viewer behind the scenes, describing processes, situations and encounters – from…

Severin Wendeler Creative Lab welcomes multidisciplinary photographer Di Wei to its international artist roster. Living and working between Shanghai and Berlin, Di Wei's practice sits at the intersection of fashion, lifestyle and sports photography. She is known for her poetic, cinematic approach, blending the cultural heritage of China's ethnic minorities with contemporary visual narratives.

Her work is characterized by a natural sense of movement, dynamic energy and a…

Jörg van der Vegte joined Jung von Matt as an intern in 2015 and today is one of the youngest Creative Directors the agency group has produced to date.

His work combines strategic brand building, emotional storytelling and contemporary pop culture. What drives him is a strong sense of timing, attitude and the emotional impact of great campaigns. Underpinning this is a distinct sensitivity for aesthetics and a confident eye for modern visual language, which he consistently…