Argentina

With a striking new visual language, MINI enters the next phase of its brand communication. The campaign was created by photographer duo BEN & MARTIN, who, together with Jung von Matt Switzerland, developed a series of bold and playful campaign visuals.

At the center are several models from the current MINI family: the MINI Cooper, MINI Countryman, the all-electric MINI Aceman and the MINI Cabriolet. The campaign deliberately plays with the brand’s iconic imagery and a bold…

Thai actress Tontawan Tantivejakul - nicknamed Tu - was born on November 7, 2000, in Bangkok, Thailand, and is one of the most promising up-and-coming stars in the Thai TV and film industry.

Frauke Fischer photographed the petite Tu for the client Nivea in Bangkok. The shoot focused on the Nivea LUMINOUS630® Skin Glow serum, which gives your skin a radiant glow in a variety of ways. The agency commissioned was Publicis One Touch, and the production was handled by Casta Diva.

Th…

With over 30 years of experience in art buying, Kerstin Mende is one of the most influential figures in visual brand communication in Germany. She began her career in the creative industry in 1992 as an art buyer at BBDO. Her journey continued at renowned agencies such as FCB Hamburg, Jung von Matt, and McCann Erickson, among others. Since 2004, she has led the art buying department at Scholz & Friends, one of the country's leading creative agencies. In this role, she…

We are excited to introduce Claudio Catrambone, the creative mind behind the Zurich-based agency Family, to the GoSee community and to welcome him at UPDATE Berlin on May 16th. In 2020, Claudio founded an agency that has been making waves—not only in Switzerland but internationally. With his unique vision and unconventional approach in advertising and film, Family continues to capture the hearts of brands eager to move their audiences.​ Earlier this year in London, they…

Rebecca Rupcic not only founded PULP Berlin (pulp.berlin), but also set a new benchmark for creative campaigns that push the boundaries of the conventional. As a former fashion editor at Vogue and a true expert in fashion and design, she brings an eye for detail and a refined sense of aesthetics that is reflected in all of her agency’s work. Since 2011, PULP Berlin has impressed with campaigns for brands that stand out through bold creativity and modern visual storytelling…

MAGROUND’s unparalleled global archive of over one million high-resolution backplates and HDR domes aligns seamlessly with Gybow’s cutting-edge lighting system, offering a new level of realism and flexibility in automotive photography.

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV.

Postproduction and magic retouch by Recom Farmhouse NY.

Introducing the MA-AI Tool—an innovation from MAGROUND designed to create automotive marketing visuals fast. With MA-AI, users can generate copyright-safe backplates and automotive visuals based on MAGROUND’s expertly trained AI models, delivering unparalleled creative flexibility for content production.

Here’s what makes MA-AI a game-changer : Generate Backplates: Create stunning locations and hundreds of variations and download generated visuals in up to 6K…

MAX-O-MATIC aka Máximo Tuja is originally from Buenos Aires, was born in 1975 and is an artist and visual designer. He has been living and working in Barcelona since 2002, where he creates his imaginary, imaginative and colorful world from torn pieces of the real world.

His work has been exhibited in galleries in Barcelona, London, Madrid, New York, Tokyo, Berlin, Rotterdam, Antwerp, Rome, Lima and Mexico DF, to name but a few.

He has collaborated with brands such as Nike…

Following the very exciting and instructive online beginner’s workshop on AI image generation this October, we are now continuing with the online course for advanced users on 9 November. In this next one, photographer Monica Menez and retouching expert Ivonne Veith will teach you advanced image generation techniques.

This course will cover advanced commands in Midjourney, such as cref, sref, and seeds, to create characters and achieve consistent character design. It will…

Kapturing once again photographed a cover story for Vogue CS – immersing the October issue in the rhythm of Argentinian singer-songwriter Nathy Peluso. In addition to the photos, Kapturing also directed the video for the song ‘Corleone’ from Nathy Peluso’s latest album ‘Grasa’.

Born in Argentina in 1995, rapper and singer Nathy Peluso, aka Nathalia Beatriz Dora Peluso, made her breakthrough in 2020 with her Grammy-nominated album ‘Calambre’. The song ‘Ateo’, performed…

The Genesis GV70 and G70 models are presented in stunning winter landscapes, with visuals created in collaboration with VSLB and Genesis that demonstrate the luxury and performance of the vehicles. MAGROUND specializes in providing premium content that captures the essence of every scene. With their sleek design and robust capabilities, the Genesis GV70 and G70 are showcased to perfection in various environments.

The MAGROUND collection features a wide range of snowy winter…

The Genesis GV70 and G70 models are presented in stunning winter landscapes, with visuals created in collaboration with VSLB and Genesis that demonstrate the luxury and performance of the vehicles. MAGROUND specializes in providing premium content that captures the essence of every scene. With their sleek design and robust capabilities, the Genesis GV70 and G70 are showcased to perfection in various environments.

The MAGROUND collection features a wide range of snowy winter…

MAGROUND is setting new standards in AI-generated imagery with its innovative MA-AI tool. Using a combination of custom-trained models and a diverse location database, the tool effortlessly creates photorealistic images that cater to various creative needs. From breathtaking snowy mountain roads to sleek urban environments, the quality of these visuals is simply outstanding.

Creatives are invited to test the tool for free, giving them hands-on experience with MA-AI’s…

MAGROUND is setting new standards in AI-generated imagery with its innovative MA-AI tool. Using a combination of custom-trained models and a diverse location database, the tool effortlessly creates photorealistic images that cater to various creative needs. From breathtaking snowy mountain roads to sleek urban environments, the quality of these visuals is simply outstanding.

Creatives are invited to test the tool for free, giving them hands-on experience with MA-AI’s…

MAGROUND’s innovative MA-AI tool now supports custom-trained AI model integration, allowing users to create photorealistic visuals tailored to specific vehicles or unique locations. This feature enables creatives to expand their existing photo series and content production seamlessly, making it an ideal tool for high-level mockups and concept creation.

In addition, the gallery on maground.ai is expanding each week with new trained locations, offering even more flexibility…

When it comes to automotive marketing, the setting is just as important as the vehicle itself. Which is why the agency MAGROUND is thrilled to present the marketing visuals for the Audi Q6 on GoSee, featuring stunning backplates from MAGROUND’s extensive collection.

“In these visuals, the AUDI Q6 is set in dynamic urban environments, for the perfect blend of realism and creativity. ‘Our high-quality backplates provided an ideal backdrop, enabling the vehicle’s sleek design…

“The new Mercedes-Benz Vito is plain and simply the best Vito of all time. And, of course, it’s not as powerful as it can be when it’s standing still – you’ve got to see it in action. A basic idea from which the MERCEDES-BENZ VANS global lead agency PREUSS UND PREUSS has developed the claim ‘Best in action’ – putting the functionality of the new chic Vito models front and center.

With five vehicles and 40 motifs in total, the campaign photographed by Clemens Ascher in Vienna…

G-STAR presents the new brand campaign ‘Balancing the Blues’ with Irish gymnast and Olympic champion Rhys McClenaghan on GoSee, who presents the G-STAR Fall 2024 collection from atop a pommel horse. The result is a powerful combination of rhythm, movement, art – and, of course, denim.

“One of the core elements of G-STAR is the idea of surprising and unexpected combinations. We like to do things that are different and provocative. And we love to collaborate with the best…

MAGROUND, a leading provider of visual content for the automotive and creative industries, has announced a significant advancement with the launch of an own generative AI tool. This new tool is based on MAGROUND’s extensive database of high-quality backplates and HDR domes, enabling users to generate photorealistic images that preserve the authentic atmosphere of original locations.

The AI model is trained using exclusive data to ensure high-quality output, consistent…

PRESENCE Studios is a young and innovative creative studio that was founded in Berlin and New York as a spin-off of David+Martin – with the proclaimed goal of fusing pop culture and advertising. Particular focus of the studio is on disciplines such as art and music – ensuring utmost authenticity and relevance of its endeavors in these areas.

Here on GoSee, PRESENCE Studios presents you its brand-new short film for the relaunch of basketball brand K1X along with new imagery…

Since 2024, PRESENCE Studios has been working for streetwear brand KARL KANI – part of the SNIPES universe with a cult status, and that since back in the 1990s.

As part of the new Fall/Winter 2024 collection, a new aesthetic and imagery have been developed to set the tone style-wise for all future campaigns and collections. Staged in film and photos by Henrik Alm, the Karl Kani brand is staying true to its roots – while combining its 90s heritage with the zeitgeist of today…

As the world gathers for the Paris 2024 Paralympic Games, OTTOBOCK is launching a symbolic new discipline. In this ‘Unofficial Discipline’, people with disabilities face involuntary challenges every day. It’s about ‘competitions’ in everyday life: broken elevators, missing ramps, stairs, cobblestones, narrow doors… alongside prejudices they are constantly up against. Such challenges go unnoticed by most of us. The initiative started by Ottobock is supported by the…

PRESENCE Studios is a young and innovative creative studio that was founded in Berlin and New York as a spin-off of David+Martin – with the proclaimed goal of fusing pop culture and advertising. Particular focus of the studio is on disciplines such as art and music – ensuring utmost authenticity and relevance of its endeavors in these areas.

Under the executive of Dina Dedić, Fanny Riegel, Lucas Schneider, and Malte Bülskämper, the studio has quickly gained traction. Plus…

7 Seas Productions organized an exhilarating video production for ASICS with Christoph Tilley in Argentina. The project tapped into Argentina’s multifaceted landscapes to spotlight the new Asics sports shoe with a focus on sustainability

Here on GoSee, we present you several location photos of 7 Seas Productions from Buenos Aires. Find out more about the multifacteted production possibilities directly from 7 Seas Productions.

7 Seas Productions : “Argentina is as diverse as…