Close by, fast, convenient, and fresh—the Valora Group is a leading European retail company headquartered in Muttenz, Switzerland. The company specializes entirely in the "foodvenience" concept: a combination of quick-service convenience retail and fresh, on-the-go snacks.
Dominik Baur photographed and filmed the Valora 2026 campaign. With this campaign, Valora is adopting a unified visual style to visually harmonize its various retail brands—such as k kiosk, avec, Brezelkönig, and Caffè Spettacolo.
The Valora portfolio includes numerous well-known brands that are firmly established in the daily lives of commuters: k kiosk and Press & Books—kiosks and station bookstores offering tobacco products, newspapers and magazines, lottery tickets, and snacks; avec—a modern convenience store focusing on fresh food and extended opening hours; Brezelkönig and Ditsch—production and retail chains for pretzel products with an international reach; and Caffè Spettacolo—a popular Italian-style coffee bar concept.
"The new imagery creates a visual link across our brands and brings to life what connects them: the people on the move whom we serve every day, and the small moments that enrich their daily lives." — Sascha Heiniger, Head of Corporate Communications & Strategic Branding at the Valora Group
Valora operates a dense network of around 2,700 points of sale in high-traffic locations such as train stations, airports, and service stations. The company is active primarily in Switzerland, Germany, Luxembourg, Austria, and the Netherlands.
The agency Partner & Partner is responsible for strategic branding and the project as a whole, under the creative direction of Gianfranco Acocella. The new images, captured at numerous locations across Switzerland and Germany, are now being consistently used for all of Valora’s internal and external communications as well as across all its retail formats.
Since October 2022, Valora has been part of the Mexican FEMSA Group, operating as an independent business unit. The acquisition of Valora for approximately USD 1.2 billion served as a strategic beachhead for FEMSA, enabling it to bring its successful convenience and "foodvenience" concept to Europe and pursue further expansion in the region.
The Mexican FEMSA Group is a publicly traded conglomerate headquartered in Monterrey, Mexico. FEMSA ranks among the world’s largest players in the retail and beverage industries.
Dominik Baur is represented by the agency ROCKENFELLER & GÖBELS, Düsseldorf - Zurich.
GoSee : valora.com
