For the national brand campaign of Swiss insurance company CSS, photographer André Josselin travelled to Cape Town to shoot the campaign imagery alongside the TV commercial. The campaign was developed in collaboration with Zurich-based creative agency Sir Mary.
Under the claim "Believe in yourself. You are incredible.", the campaign puts the spotlight on human resilience - both physical and mental. Rather than relying on traditional insurance messaging, CSS chose an emotional, almost poetic visual and verbal language that deliberately distances itself from the conventions of the category.
With this new campaign, CSS continues to strengthen and evolve its brand communication. At its core are people who overcome challenges, navigate setbacks and discover their own inner strength. André Josselin's imagery supports this narrative through authentic moments and a natural visual approach that conveys closeness, trust and optimism. The campaign was produced by Stories AG, with post-production by Philip Wurzbach.
