Marija Mihailova photographs new o.b. campaign for Kenvue – produced by Zauberberg Productions in Vilnius
Marija Mihailova captured the still imagery for the new o.b.® campaign alongside the TV commercial production. The integrated campaign was created for Kenvue in collaboration with the agencies thjnk, loved and Ogilvy Group Germany. Production was handled by Zauberberg Productions, with Katharina Hingst directing the film.
The campaign focuses on a natural and individual approach to menstruation, moving away from idealized portrayals. Under the slogan "Whether brave or long…
