Transportation

Meet the "CEO"—or Chief Excitement Officer—who will enthusiastically introduce you to the brand-new VW ID.Cross. The launch campaign for the all-electric Volkswagen ID.Cross was created by the renowned creative duo Frithjof Ohm and Matthias Pretzsch.

"We had the opportunity to shoot the comprehensive launch campaign, which has just been released on Volkswagen websites, social media, and other digital and non-digital channels." — Frithjof Ohm incl. Matthias Pretzsch, creative…

For the new AUDI Nuvolari Series, photographer David Daub staged the supercar in a clean, reduced visual world. Creative Retouch for the images was handled by the RECOM team at the Mothership in Stuttgart. The agency was Kemmler Kemmler.

Named after legendary racing driver Tazio Nuvolari, the Nuvolari marks the beginning of a new design language for AUDI, combining a high-performance hybrid powertrain with technologies inspired by Formula 1. With 1,001 hp, a top speed of…

For his project “Cybertruck Humanoid”, photographer Marc Trautmann stages the Tesla Cybertruck in a fictional, cinematic world, where humanoid robots encounter the futuristic vehicle amid the vast landscapes of California’s Anza-Borrego Desert.

The project was created as a hybrid production of film and stills, combining real photography shot on location with AI-generated imagery and elements. The deserted landscape provides the backdrop for a visual vision of the future…

Felix Wittich traveled to Lisbon for KIA to photograph the new all-electric KIA EV2. Set against modern architecture, urban moments and the distinctive light of the Portuguese capital, the series brings automotive and lifestyle photography together.

Felix works with unexpected perspectives and incidental observations: a kiss seen through a side window, graphic architecture, close-ups of the bodywork and the EV2 overlooking the rooftops of the city. Rather than presenting the…

Advantage through technology, driven by emotion—for over a century, Audi has embodied the perfect symbiosis of groundbreaking engineering, timeless design, and sporty dynamism. What began with the vision of August Horch has evolved into one of the world’s most coveted premium brands. Today, the four rings stand globally for uncompromising quality and pioneering technological innovation.

In this one-minute video, the SEVERIN WENDELER CREATIVE LAB showcases work created by its…

The OMODA 7 is a modern mid-size SUV from the Chinese automotive group Chery Automobile, a state-owned vehicle manufacturer. The global marketing campaign "Everything Is Essential" was launched in February 2026 to introduce the OMODA 7 to the market.

It was developed in collaboration with the renowned agency Uncommon Creative Studio. The creative was led by the award-winning duo Laura Hutchison and Duncan Clark. The campaign was photographed by French creative duo Bleu Desert.

Fast cars can be photographed in spectacular ways. Things get more interesting when performance is joined by personality. For Porsche, photographer Anke Luckmann teamed up with Formula E champion Pascal Wehrlein – and the Porsche Macan GTS.

Steep mountain roads, fast corners and a protagonist who knows a thing or two about speed: the production combines classic automotive expertise with a relaxed celebrity moment. Anke Luckmann finds just the right balance between controlled…

For the second chapter of the Audi A6 allroad campaign, BAM returns to the duality at the heart of the vehicle: refined in design, adventurous by nature. Created in collaboration with thjnk and Audi, the new chapter takes the Audi A6 allroad e-hybrid into the Sierra de los Filabres in Almería, Spain. The green landscape and winding roads of the legendary Alto de Velefique provide a striking counterpoint to the clean white silhouette of the car.

Climbing to an elevation of…

Back on track – Robb Report Germany covers the modern-day comeback of the historic British motorcycle brand Norton under the leadership of the Indian automotive group TVS Motor Company. The feature was photographed by Benjamin Monn.

The photo spread shows Simon Skinner, Norton Motorcycles’ Head of Design, alongside the exclusive Norton Manx R First Edition superbike. Production of the bike is strictly limited to a small run of just 150 numbered units worldwide, available for…

The agency Havas has been awarded the mandate for the long-term brand development of Geely Auto Germany, encompassing strategy and positioning, creative, media, digital, and dealer communications. Havas Germany has secured a significant new client in the automotive sector with Geely Auto Germany. Following a pitch, the automaker selected Havas as its agency partner for the German market. The collaboration will focus on the long-term development of the Geely brand in Germany.

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For the launch of the all-new AUDI A6 allroad, photographer and director duo BAM (Ben & Martin) headed into the spectacular landscapes of Andalusia. Together with thjnk and AUDI AG, they created a campaign that captures the adventurous character of the vehicle with equal measures of power and elegance.

What made the production particularly special for BAM was the creative freedom to shape the project from the very beginning. Working closely with the thjnk team around…

For SMART Europe, photographer Felix Aliberti created an atmospheric series that unfolds between coastal landscapes, movement, and quiet moments.

The imagery combines the sculptural presence of the vehicle with an emotional visual narrative. Expansive landscapes are juxtaposed with intimate portraits, reflections, and deliberately softened focus. Striking red ambient lighting inside the vehicle creates a vivid contrast against the cool blues and natural tones of the…

Matthew Jones created the latest campaign imagery for FIREFLY in Shanghai. The new electric mobility brand is part of Chinese manufacturer NIO and enters the international market for compact premium electric vehicles with its first model.

Shot in a studio setting in Shanghai, the campaign combines lifestyle aesthetics with FIREFLY's distinctive graphic design, presented through a contemporary editorial lens. Following its launch in China, the brand is set to expand into…

For the latest LEXUS ES 2026 campaign, photographer David Daub captures the new premium sedan in a refined and elegant visual language. Minimalist architecture, expansive landscapes and carefully crafted natural light draw attention to the sculptural silhouette of the new Lexus ES.

Deep blacks, warm natural tones and graphic shadows create an atmosphere where design and mood are perfectly balanced. Blending lifestyle and automotive photography, David Daub delivers a…

When German custom engineering meets cinematic landscape photography – For the launch of the new “Alps Edition” kit from motorcycle manufacturer Crooked Motorcycles, photographer Jan Eric Euler created a visual series that blurs the lines between rugged nature and minimalist machine design.

For years, Crooked Motorcycles has been synonymous with radically clean custom builds. With the new, modular body kit, the creators once again demonstrate their flair for perfect…

City or cross country? From today on, you no longer have to choose. Fixip Studio has unveiled a Chevrolet Suburban CGI AI project that reimagines the way premium automotive visuals can be produced. Combining CGI, artificial intelligence, and high-end retouching, the studio created a full visual story from the ground up, with complete control over the vehicle, characters, styling, lighting, and atmosphere.

Developed by a compact team of three specialists - a 3D artist, an art…