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Performance Reinvented: ODLO SS26 Campaign photographed by Carolin Unrath
PHOTOGRAPHY · 01.07.2026

Performance Reinvented: ODLO SS26 Campaign photographed by Carolin Unrath

For ODLO's latest SS26 campaign, photographer Carolin Unrath captured a series of images set against an alpine backdrop, combining performance, movement and the immediacy of the outdoor experience. Surrounded by mountain landscapes and hiking trails, the campaign highlights the connection between functionality and a spirit of adventure that has defined the brand since its beginnings.

Inspired by Nordic sports and the founder's belief in constantly redefining limits, ODLO aims to make every outdoor activity a meaningful experience. The brand develops high-performance base layers and technical apparel for a wide range of weather conditions and seasons - designed for people who want to spend more time outdoors and make the most of every moment in nature.

The campaign photographed by Carolin Unrath brings this philosophy to life. Celebrating movement, exploration and a deeper connection with the natural world, the imagery conveys authenticity, lightness and a genuine sense of discovery.

Credits

Client
Odlo
Production
Hilton
Usage
SS26 campaign
Styling
Ramunė Raslavičiūtė (Apparel Designer)
Hair & Make-up
Lena Fleischer

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

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