Belgium

Three creative women, denim and the Arc de Triomphe: for ‘Own the Arc’, G-STAR Chief Brand Officer Gwenda van Vliet brings together techno icon Charlotte de Witte and Belgian fashion photographer Marie Wynants. At the heart of the campaign is the return of the iconic Arc jean – along with a new female perspective on G-STAR.

Charlotte de Witte didn’t simply come on board as the famous face of a finished campaign. While G-STAR spent the past year rethinking its womenswear…

Florals, ruffles, sparkle and plenty of colour – with just as much happening backstage as on the runway. Marcel Ostertag brought his “Dancing Flowers” collection to Paris Fashion Week, celebrating 20 years of his label along the way. Photographer Jakob Stolz was there with his camera – and we have to admit, some of our favourite moments happened behind the scenes.

For Spring/Summer 2027, Ostertag headed to Paris for the first time. The collection was presented at the…

30 years of Acne Studios – a perfect occasion to revisit Autoportrait, the 21st issue of Acne Paper. The S/S 2026 issue explores the creative world that has grown around Acne Studios since its founding in Stockholm in 1996 – spanning fashion, photography, art, architecture, design and publishing.

Autoportrait tells this story not as a traditional retrospective, but through the artists, creatives and friends who have shaped the Acne universe over three decades. The cover…

Water as inspiration, a place of longing and an elemental force: with “High Tide”, Musea Brugge brings fashion and contemporary art into a multifaceted dialogue at the new BRUSK from 30 October 2026 to 14 March 2027. Conceived by renowned fashion curator Karen Van Godtsenhoven, the exhibition marks the first time that fashion and contemporary art have been presented together on this scale in Bruges.

The sea connects and divides, fascinates and threatens at the same time…

Jaap Vliegenthart captured the latest Telenet campaign, once again showcasing his unmistakable sense of humor and talent for transforming unconventional concepts into striking visual stories. Created together with TBWABelgium, the campaign introduces a delightfully offbeat world inhabited by the so-called "Unifluencers."

Bigfoot is happily binge-streaming in the forest, unicorns are perfecting their selfies, and the Merbusinessman answers emails between seashells and rolling…

An oversized face. Bright red lipstick. Staring straight into the camera. The key visual for BOZAR's exhibition 'Picture Perfect. Beauty through a Contemporary Lens' is taken from Pipilotti Rist's iconic video work Be Nice To Me (Flatten 04) (2000), perfectly encapsulating the exhibition's central premise: beauty is not a constant. It is a construct, a projection, and an instrument of power.

Bringing together 65 international artists from different generations and cultural…

As of now, the agency SEVERIN WENDELER represents advertising photographer Geert De Taeye. The Belgian creative moves effortlessly across genres, working in advertising, portrait, landscape, and staged imagery with references to painting and film. This versatility defines his style – subtle, thoughtful, and driven by a refined sense of atmosphere.

To introduce his work, we’re featuring his campaign for Jägermeister Manifest, which captures the feeling of truly special…

For global brand consultancy Landor & Fitch, photographer Geert De Taeye created a striking image series around the theme of collaboration - reimagining iconic founding stories through surreal key visuals.

At the center are well-known brands - not in their established form, but as playful origin stories. De Taeye translates business collaboration into imaginative scenes that oscillate between reality and fiction.

“We created a series of images around the theme of…

With Anatomic Denim, G-STAR presents a holistic vision in which product innovation, visual storytelling, and art merge seamlessly.

Inspired by the anatomy and dynamics of the human body – a central design principle since the introduction of the G-STAR Elwood in 1996 – the project is a clear reflection of the brand’s creative DNA. Art and design are closely intertwined at G-STAR. With projects like this, the brand creates space for artistic experimentation – and finds…

G-STAR enters its third round of collaboration with chess world champion Magnus Carlsen, fueled by a shared rebellious spirit.

"We love a rebellious move... Chess mastery and denim craftsmanship demand precision, confidence, and a refusal to conform. We are excited to see Carlsen and G-STAR reunited again, pushing boundaries and proving that the greatest moves are made outside the lines," says Gwenda van Vliet, Chief Brand Officer of G-STAR.

Following his bold appearance at…

JBC is a Belgian clothing chain offering fashion for the whole family. Founder Jean-Baptiste Claes opened the first store in 1975 in the small community of Schulen in the Belgian district of Limburg. Hannah LIPOWSKY c/o DOUBLE T photographed colorful children's fashion for JBC Clothing.

GoSee : jbc.be

With over 30 years of experience in art buying, Kerstin Mende is one of the most influential figures in visual brand communication in Germany. She began her career in the creative industry in 1992 as an art buyer at BBDO. Her journey continued at renowned agencies such as FCB Hamburg, Jung von Matt, and McCann Erickson, among others. Since 2004, she has led the art buying department at Scholz & Friends, one of the country's leading creative agencies. In this role, she…

We are excited to introduce Claudio Catrambone, the creative mind behind the Zurich-based agency Family, to the GoSee community and to welcome him at UPDATE Berlin on May 16th. In 2020, Claudio founded an agency that has been making waves—not only in Switzerland but internationally. With his unique vision and unconventional approach in advertising and film, Family continues to capture the hearts of brands eager to move their audiences.​ Earlier this year in London, they…

Christian Schuck, alias Kidde, is Chief Creative Officer of M+C Saatchi Group Europe and one of the three CEOs of M+C Saatchi Berlin House. In the midst of Berlin's vibrant cultural scene, he and the product and interior design studio llotllov designed the agency's new offices in the neo-brutalist Brandlhuber Haus on Brunnenstrasse, making it into Wallpaper. M+C Saatchi is also celebrating its 30th anniversary this year, and Kidde has been an important part of the agency…

Rebecca Rupcic not only founded PULP Berlin (pulp.berlin), but also set a new benchmark for creative campaigns that push the boundaries of the conventional. As a former fashion editor at Vogue and a true expert in fashion and design, she brings an eye for detail and a refined sense of aesthetics that is reflected in all of her agency’s work. Since 2011, PULP Berlin has impressed with campaigns for brands that stand out through bold creativity and modern visual storytelling…

Following the very exciting and instructive online beginner’s workshop on AI image generation this October, we are now continuing with the online course for advanced users on 9 November. In this next one, photographer Monica Menez and retouching expert Ivonne Veith will teach you advanced image generation techniques.

This course will cover advanced commands in Midjourney, such as cref, sref, and seeds, to create characters and achieve consistent character design. It will…

The outdoor brand ELHO is celebrating its comeback with great momentum. This October 2024, the brand, which was regarded a pioneer of functional outdoor fashion in the 70s to 90s, is launching a new collection. With ELHO Freestyle, a line specifically designed for the next generation is being launched – one that embodies agility, a spirit of adventure, flexibility, and, not least, a fashion-forward approach.

The man behind the successful relaunch of ELHO is Donald Schneider…

‘Rien ne va plus?’ The creative agency MDCT AG has developed a humorous international summer campaign for FLIGHTRIGHT, Europe’s leading legal portal for air passengers – that seamlessly combines artificial intelligence and creative excellence. It is centered around the Tiny Passenger, an AI-generated brand ambassador who raises awareness about passenger rights in an emotional way.

Within only a month, MDCT took the campaign from inception to launch with the help of AI…

Jristian Cruz Limsico, Global Creative Director and Brand Consultant at KARL LAGERFELD, presents the F/W campaign photographed by Chris Colls here on GoSee.

Titled ‘HOW DO YOU DEFINE AN ICON?’, the campaign emphasizes Karl Lagerfeld's enigmatic personality, which continues to resonate in the fashion world and beyond. The imagery captures the essence of the brand and explores the contrasts Lagerfeld loved: black and white, minimalism and high impact.

The campaign features…

When you’ve got Gisele Bündchen and Toni Kroos in front of the lens as testimonials for a fashion campaign – that is definitely something you want to take a closer look at. Why all the fuss? Because MARC O’POLO just kicked off its biggest brand campaign in company history on 29 August.

“As the world’s most iconic supermodel, Gisele Bündchen is known across the globe as a nature lover and activist, a family person and a health enthusiast, while Tony Kroos, the most successful…

Marco Lemcke, Creative Director Art at Anomaly Berlin, and his colleagues Sebastian Lyman (ECD), Henrik Edelbring (GCD), and Elizabeth Asselin (Business Director) have developed the campaign for ASTON MARTIN’s new flagship – the Vanquish. It made its debut on 2 September at the Venice International Film Festival – an extremely proud moment for the team as Marco Lemcke tells us. We are delighted to introduce the creative and present you the campaign here on GoSee.

Can you…

“The new Mercedes-Benz Vito is plain and simply the best Vito of all time. And, of course, it’s not as powerful as it can be when it’s standing still – you’ve got to see it in action. A basic idea from which the MERCEDES-BENZ VANS global lead agency PREUSS UND PREUSS has developed the claim ‘Best in action’ – putting the functionality of the new chic Vito models front and center.

With five vehicles and 40 motifs in total, the campaign photographed by Clemens Ascher in Vienna…

Creative Director & Art Director Lucía García Rey presents us the new ARKET looks for Fall/Winter – which were photographed by Pamela Dimitrov & Deo Suveera. With Spanish roots, the creative worked for Inditex as well as Bimba y Lola, then moved to Sweden where she was first in charge of all things visual for MONKI as creative lead and worked as art director for Arket, which she continues to do. As a freelance CD/AD, she works for clients today such as ARKET, ZARA, TEKLA…

G-STAR presents the new brand campaign ‘Balancing the Blues’ with Irish gymnast and Olympic champion Rhys McClenaghan on GoSee, who presents the G-STAR Fall 2024 collection from atop a pommel horse. The result is a powerful combination of rhythm, movement, art – and, of course, denim.

“One of the core elements of G-STAR is the idea of surprising and unexpected combinations. We like to do things that are different and provocative. And we love to collaborate with the best…