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MAGROUND’s unparalleled global archive of over one million high-resolution backplates and HDR domes aligns seamlessly with Gybow’s cutting-edge lighting system, offering a new level of realism and flexibility in automotive photography.

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV.

Postproduction and magic retouch by Recom Farmhouse NY.

Each collection, a chapter. Each piece, a heartbeat. - With 'Les Femmes', the Italian jewelry brand SODINI presents its personal hymn to femininity. The SODINI HW 24 campaign, which skillfully plays with retro looks, was photographed by Byron MOLLINEDO c/o KRISTINA KORB.

Each element of the current collection tells its own story and is intended to reflect the personality and unmistakable style of its wearer. Italo Sodini founded Sodini Bijoux in Lucca, Italy, in 1967. Even…

MAGROUND is setting new standards in AI-generated imagery with its innovative MA-AI tool. Using a combination of custom-trained models and a diverse location database, the tool effortlessly creates photorealistic images that cater to various creative needs. From breathtaking snowy mountain roads to sleek urban environments, the quality of these visuals is simply outstanding.

Creatives are invited to test the tool for free, giving them hands-on experience with MA-AI’s…

Oliver Gast is an award-winning commercial photographer, artist, and motion creator who defies all categories. His still and motion work permeates a dramatic, dynamic, and surrealistic style. His unique and sophisticated approach to commercial, editorial, transportation, and documentary photography serves as the foundation of his work.

Alongside his fashion and commercial work, he has portrayed numerous celebrities and artists, including Bar Refaeli, Jerry Hall, Heidi Klum…

MAGROUND is delighted to announce an extraordinary collaboration with the CGI experts at Mondlicht Studios. Together, they offer an exclusive and free 3D model of a Ferrari prototype from the 1970s. For the visual examples, this iconic car was rendered in front of a MAGROUND backplate featuring the breathtaking architecture of Brasilia.

The project underscores the intersection of cutting-edge technology but is also an homage to the timeless designs of two legendary figures…

BYD is among the largest automobile manufacturers in China and now presents Yangwang, its new premium sub-brand, with one of the first two models – the hardcore off-roader U8.

The BYD U8 SUV, according to MAGROUND, is a testament to the future of the automotive industry, blending state-of-the-art technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, which is why it is crucial for the marketing visuals to…

MAGROUND, the leading provider of high-quality backplates and HDRi, is proud to announce its collaboration with TOYOTA USA for the 2023 SUPRA campaign – providing images that underscore the design and performance of the vehicle.

In the world of automotive marketing, the power of visual storytelling is hard to overstate. It’s not just about showcasing a car – it’s about creating emotion, conveying a lifestyle, and capturing the essence of speed and elegance.

“At MAGROUND, we…

A fusion of performance, functionality and elegance for a fascinating outdoor adventure: the all-electric AUDI ACTIVESPHERE concept – an inspiration for the future. The cooperation between AUDI, MAGROUND and thjnk demonstrates the potential for sustainable content creation in the automotive industry.

AUDI’s partnership with MAGROUND for the visuals of the AUDI ACTIVESPHERE concept car is another example of their focus on creating visually impressive content while being…

In a world where technology is constantly evolving, it’s not surprising that art forms are also keeping pace to incorporate these advancements. One such intersection is between photography and artificial intelligence (AI). Recently, MAGROUND and Mainworks collaborated to create a unique project that combines photographed locations of weird places.

MAGROUND is the leading provider of photographed and CG image content of locations from all over the world : “We offer a vast…

AUDI has released a set of marketing images for its high-performance sports car, the RS4, featuring stunning backgrounds that perfectly complement the car’s sleek design. These images were made possible with the use of MAGROUND image content. MAGROUND, a leading provider of high-quality visual content for the automotive advertising industry, gave Audi access to a selection of location images which were used as backgrounds for the RS4 marketing campaign.

The result is a…

MAGROUND presents the results of the cooperation with BENTLEY MOTORS here on GoSee:  high-quality backplates and HDR content in the form of new marketing visuals for the BENTLEY BENTAYGA. The visuals feature two dynamic driving shots of the luxury SUV on a coastal road with a sunset atmosphere. The cars were added in CGI and seamlessly blend into the background images and HDR domes provided by MAGROUND. Motion blur was added digitally. The CGI and post production work came…

Are you a 3D artist, creative, or automotive designer looking for new resources to expand your portfolio? Look no further! MAGROUND now offers a new free backplate and HDR dome pack for you to download. This package includes a location image set from L.A. with eight 100MP medium-format backplates and the corresponding 500MP, 32-bit HDR-dome exr.-file. That means you can use high-quality images as a background for your 3D renders and a matching HDR dome to light your scene…

MAGROUND is delighted to share the marketing visuals for the brand-new, all-electric MERCEDES-BENZ EQS with you : “These visuals were created using virtual production techniques, including medium format backplates 📸 and HDR domes from MAGROUND. The result: outstanding CGI visuals that truly capture the innovative nature of the EQS. Not only is the car itself a big step towards reducing emissions and promoting sustainable transportation in the luxury segment; moreover, the…

“We are excited to share our latest collection of photographs from Joshua Tree National Park with you. Captured with a medium format camera, these 275 shots showcase the natural beauty of the park in stunning lighting conditions.

From majestic landscapes to unique rock formations, these backplates and HDR images are of the highest quality. We hope they will inspire your next creative project and make your work a cut above the rest.” MAGROUND.

Take a look at their website to…

GYBOW is a new photo studio technology with which a real car can be authentically illuminated with the help of MAGROUND 360° HDR domes and integrated into the matching background images. For his shoot with the AUDI A3, photographer Max Rempe chose a location from Los Angeles with various backplates and matching HDR domes on maground.com.

“This successful collaboration shows creatives a further method of creating top-class car visualizations, and they don’t even have to fly…

A downtown Chicago street-life atmosphere paired with perfect 3D car integration – providing background content and 360° HDR images for the new 2023 Lincoln Corsair SUV. With CGI and post production by Mainworks. With one million background images, MAGROUND offers the largest selection of this kind for automotive visualizations.

GoSee : maground.com