Michael Köckritz and ramp.space pay tribute to what is arguably the world's most iconic watch brand. With Crazy About Rolex, they present an entertaining and insightful journey through the history, icons and cultural significance of a name that reaches far beyond the world of watchmaking.
The story of Rolex begins with a vision. When Hans Wilsdorf founded his company in London in 1905 at the age of just 24, few believed in the future of the wristwatch. Precision timekeeping was considered the domain of pocket watches. Wilsdorf, however, was convinced that elegance and accuracy would one day come together on the wrist. By equipping his watches with highly precise Swiss-made movements, he laid the foundation for a brand that would become synonymous with quality, innovation and enduring excellence.
Whether Submariner or Daytona, GMT-Master or Datejust - every Rolex tells its own story. At the same time, each model contributes to the story of a brand that has long transcended its role as a luxury watch manufacturer. Rolex is a cultural phenomenon, a status symbol, a design icon and a projection screen for values, aspirations and dreams.
Crazy About Rolex traces the journey from the brand's origins to its most celebrated models, from technical brilliance to timeless design. It explores stories of adventure, innovation and style, as well as the personalities who have shaped the Rolex legacy - and those who continue to be inspired by it. The result is a book about much more than watches: it is about a brand that has influenced the spirit of its time for more than a century.
As a journalist, author, creative director and media entrepreneur, Michael Köckritz consistently succeeds in creating thought-provoking projects at the intersection of design, mobility, luxury and culture. As founder, publisher and editor-in-chief of RAMP, he has developed a wide range of books and lifestyle magazine formats that have received numerous national and international awards over the years.
More information and ordering details are available at www.ramp.space.