Belgium

Three creative women, denim and the Arc de Triomphe: for ‘Own the Arc’, G-STAR Chief Brand Officer Gwenda van Vliet brings together techno icon Charlotte de Witte and Belgian fashion photographer Marie Wynants. At the heart of the campaign is the return of the iconic Arc jean – along with a new female perspective on G-STAR.

Charlotte de Witte didn’t simply come on board as the famous face of a finished campaign. While G-STAR spent the past year rethinking its womenswear…

Water as inspiration, a place of longing and an elemental force: with “High Tide”, Musea Brugge brings fashion and contemporary art into a multifaceted dialogue at the new BRUSK from 30 October 2026 to 14 March 2027. Conceived by renowned fashion curator Karen Van Godtsenhoven, the exhibition marks the first time that fashion and contemporary art have been presented together on this scale in Bruges.

The sea connects and divides, fascinates and threatens at the same time…

Jaap Vliegenthart captured the latest Telenet campaign, once again showcasing his unmistakable sense of humor and talent for transforming unconventional concepts into striking visual stories. Created together with TBWABelgium, the campaign introduces a delightfully offbeat world inhabited by the so-called "Unifluencers."

Bigfoot is happily binge-streaming in the forest, unicorns are perfecting their selfies, and the Merbusinessman answers emails between seashells and rolling…

For global brand consultancy Landor & Fitch, photographer Geert De Taeye created a striking image series around the theme of collaboration - reimagining iconic founding stories through surreal key visuals.

At the center are well-known brands - not in their established form, but as playful origin stories. De Taeye translates business collaboration into imaginative scenes that oscillate between reality and fiction.

“We created a series of images around the theme of…

Animals look for a new home far more often than they would like. This is where Animal Welfare Flanders comes in. With the campaign: ‘Tinder for Pets’, photographed by Lieven DIRCKX c/o SEVERIN WENDELER. In front of her camera, among others, was actress Alice Toen and her soul mate, basset hound Philomène. Together, they’re like a dog with two tails. The campaign has been running for a good three years and is still just as heartwarming as ever.

Because animal shelters serve…

The ’Vanity of Certain Flowers Part Two’ is already the fourth monograph book by Belgian artist Peter De Potter and the conceptual follow-up to his ‘The Vanity of Certain Flowers’ book from 2016. Again the theme of this book is the act of retreat as an invigorating force and method of self-improvement. In an elaborate, feed-like series of images, De Potter explores the idea of retreat in his now signature, instantly recognizable style. The book is also available as an Art…

“Our forefathers began their journey over 120 years ago as pearl traders in Paris. Upon returning to India, they gained recognition as experts within the diamond jewelry industry and with time founded the in-house workshop we still use today. Our purpose is to create jewels that are more than mere material possessions. We believe that every jewel should immortalize life’s most precious moments and craft keepsakes that you will cherish forever.”

Each UNSAID jewel rests within…

Simple. Geometric. Modern. French designer André Courreges founded the label of the same name in 1961 and can claim for himself – at the same time as Mary Quandt – to have invented the miniskirt. Courreges passed in 2016, who as early as 1984 sold the company to the Japanese Itokin Group. Later in 2011, Jacques Bungert and Frédéric Torloting, both Co-Presidents of the advertising agency Young & Rubicam, took the helm only to finally be elegantly superseded in a 100%…