STUDIO MIMI c/o LGA MANAGEMENT photographs a beauty campaign for RHODE
RHODE are skincare essentials developed by Hailey Bieber. The beauty motifs shown here were photographed for RHODE by Studio Mimi c/o LGA MGMT.
Rhode—Hailey's middle name—was founded in 2022 and stood out from the crowd of celebrity beauty lines. In May 2025, e.l.f. Cosmetics announced the acquisition of the brand for one billion dollars, making Hailey Bieber a billionaire virtually overnight. She will remain with the company as Founder and Chief Creative Officer.
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