“Here at Heinz, our irrational love for sauces has turned into a full-blown obsession; some might even say we’re ‘obsauced’. Now we’ve gone one step further with our flavor fixation, introducing Heinz Every Sauce.”
The latest image motifs for EVERY SAUCE were shot by Andy Currie for the agency Wieden+Kennedy. Retouch for the campaign was in the hands of STANLEY’S POST.
“Our team of retouchers helped create the golden, heroic atmosphere, shot brilliantly by Andy Currie, while bringing to life the actual sauce both inside and outside the bottle.” STANLEY’S POST.
Heinz Every Sauce is the perfect blend of every sauce (pun very much intended) in the Heinz flavor universe. It’s a combination of not two, not three, but fourteen tasty sauces – from a rich and herby burger sauce to a creamy and indulgent Truffle Mayo (it tastes better than it sounds, trust Heinz). We quote : “This one is for the truly obsauced.”
The Kraft Heinz Company, or Kraft Heinz for short, is an American publicly traded food specialist, formed by a merger of the Kraft Foods Group and H. J. Heinz Company in 2015. It has dual headquarters in Chicago and Pittsburgh.
Kraft Heinz, according to the company, is the fifth largest food and beverage producer in the world. The Heinz brand is estimated to be valued at 2.5 billion US dollars.
More than 200 brands are produced and sold. The most famous brands are Kraft (above all Mayonnaise and Salad Cream), Heinz (tomato ketchup) and Bull’s Eye (sauces).
Put quality back into the mixer! The credo of the makers of FEVER-TREE, Brits and gin experts Charles Rolls and Tim Warrillow, since the founding year 2004. The ad motif presented here on GoSee.News was shot by photographer Scott Grumett and was produced by the agency Peter Bailey. Post was in the hands of STANLEY’S POST.
The two founders came up with the idea of creating the perfect and 100% natural tonic water mixer – as a premium option to the standard mixers the market otherwise had to offer but without preservatives and artificial sweeteners. Today, Fever-Tree products are exported to more than 80 countries.
Following a trip to the Democratic Republic of Congo and several months of R&D, experimenting with different botanicals, their first product, Fever-Tree Indian Tonic Water, was launched in 2005 and listed in Selfridges and Waitrose stores.
The name of the company comes from its first product, Fever-Tree Indian Tonic Water, which is flavored with quinine, a chemical extracted from the bark of the South American cinchona tree. When quinine was introduced as a pharmaceutical in India to reduce the fever associated with malaria, it was blended with soda water and sugar to make it more palatable. The cinchona tree is known colloquially to local growers as the fever tree.
Number 41 from England and Arsenal F.C., a.k.a football player Declan Rice, is front and center in the next campaign by MÜLLER UK & Ireland and Girl&Bear. What are they advertising? MÜLLER Rice of course!
“Our team had the pleasure of compositing Declan into these unique yet visually (and physically) jaw-dropping environments, shot wonderfully by Ash Narod,” STANLEY’S POST.
Declan Rice is an English-Irish football player. The defensive midfielder has been an active player for the English first division club FC Arsenal since 2023. He competed in three games in 2018 for the Irish national team, and since 2019, he has been on the English team.
The executive agency was Girl&Bear, ‘home of all VCCP’s makers’ : “We exist to deliver craft without compromise, supercharging, making and simplifying production with a human approach backed by technology. We’re a global content creation studio with a passion to make great ideas come to life in all channels.”
