The "It Has to Be Heinz" campaign by Wieden+Kennedy London won a Gold Lion at the prestigious Cannes Lions International Festival of Creativity and received four Pencils at the D&AD Awards. STANLEY'S POST, London, was responsible for the as creative as perfect retouching.
The campaign celebrates the deep emotional connection consumers have with Heinz Ketchup, highlighting brand love and the iconic status of the product. The campaign was recognized for its creative effectiveness and its ability to resonate with consumers by making them feel involved in the creative process, reinforcing Heinz as a beloved and essential part of everyday meals.
The H. J. Heinz Company in Pittsburgh, with Heinz ketchup as its best-known product, was an American producer of branded foods. On July 2, 2015, the company merged with the Kraft Foods Group to form The Kraft Heinz Company. The company valued the Heinz brand at $2.5 billion.
