"To mark Corona’s 100th anniversary, we launched a global campaign that reclaims the beach as more than just a backdrop, it’s where we meet our best selves. A bold continuation of the This is Living platform we launched in 2016, the campaign invites the world to rediscover the transformative power of the beach, and celebrates Corona’s century-long reign as an icon of the shore." W+K, Amsterdam.
"To mark Corona’s 100th anniversary, we helped our friends at Wieden+Kennedy Amsterdam to launch a campaign that stretches across digital and out-of-home, featuring the iconic beach visuals Corona’s famous for. 🏝️" STANLEY'S POST, London.
Corona Extra (=crown) is a Mexican beer brand brewed by Grupo Modelo, majority-owned by Anheuser-Busch InBev. Corona is the best-selling beer in Mexico. It is also gaining increasing importance internationally and is now one of the leading imported premium beers in 180 countries.
Anheuser-Busch InBev (AB InBev) is a Belgian corporate group and – measured by sales volume – the largest brewery group in the world.
We have the visuals for you, of course – and will show you how beautiful '100 years under the sun. ☀️' can look.
