STANLEY’S POST LTD : MALIBU X Tom Daley ask you : ‘Don’t Drink and Dive’, plus post for the MÁS+ BY MESSI stills campaign

Did you know that alcohol has a role in one out of four unintentional drownings in the UK? For the campaign presented here, MALIBU teamed up with the Royal Life Saving Society UK as well as diver and Olympic athlete Tom Daley to promote responsible drinking.

Jenny Brough photographed the campaign, of course, with exceptional athlete, father, and knitting artist Tom Daley. It was post-produced by STANLEY’S POST.

“As part of Malibu’s commitment to responsible drinking, we’ve teamed up with the Royal Life Saving Society UK as well as diver (and knitter extraordinaire) Tom Daley to raise awareness of the risks associated with drinking and going into the water. To launch this initiative, we’ve created a fab awareness campaign that includes an iconic line of knitted beachwear featuring a very important message: Don’t Drink and Dive!” MALIBU.

The complete collection was available for purchase at ‘Made with Love by Tom Daley’ – with all proceeds donated to RLSS UK. But what can we say – unfortunately, the capsule collection is already sold out.

Thomas Robert ‘Tom’ Daley OBE (born on 21 May 1994 in Plymouth, England) is a former British diver, specialized in the 10m platform event. An LGBTQ+ activist, he garnered additional fame for his knitting skills as well as for his positive view on the important things in life.

GoSee: bytomdaley.com & dontdrinkanddive.com

CREDITS

Malibu X Tom Daley | Don’t Drink And Dive

Advertising Agency Wieden+Kennedy

Post Production Stanley’s Post Ltd

Photographer Jenny Brough

MÁS+ BY MESSI is an American brand of sports and energy drinks developed and marketed by Más+ Next Generation Beverage Co., which was founded by professional soccer player Lionel Messi.

The stills campaign for MAS+ BY MESSI was developed by the agency Girl&Bear – and post-produced by STANLEY’S POST.

The Más+ flavors are inspired by the major milestones of Messi’s life and career. Más+ flavors include: Más+ Miami Punch, inspired by Messi’s status today as a member of Inter Miami CF; Más+ Orange d’Or, which stands for the eight Ballon d’Or trophies he received as world’s best soccer player; Más+ Berry Copa Crush, a symbol of his seven Copa del Rey titles with Barcelona and his two Copa América wins with Argentina; as well as Más+ Limón Lime League, which stands for his participation in the UEFA Champions League.

Messi created the drink because he couldn’t find a flavorful and healthy hydration option that had what he needed. “To achieve my goals, I learned that hydration plays a very important role. I’ve always been about improvement and wanted to find a drink with both amazing taste and the right ingredients. But many drinks that are good for you taste bad. You shouldn’t have to choose between better ingredients and better taste.” Lionel Messi, soccer player and entrepreneur.

Más+ is a drink I have wanted for quite some time – one I would like to share with my family, friends, and the next generation. I believe everyone, not just elite athletes, deserves positive hydration: amazing taste with natural flavors, no artificial sweeteners or colors. No caffeine. No compromises when it comes to quality ingredients. Más+ was created to inspire everyone to enjoy more music, laughter, friends, family, to get more out of life.

That’s why I named it Más+. It means ‘more’ in Spanish. The ‘+’ stands for even more positivity. Because in every part of my life, I always think and act positively.”