Did you know that alcohol has a role in one out of four unintentional drownings in the UK? For the campaign presented here, MALIBU teamed up with the Royal Life Saving Society UK as well as diver and Olympic athlete Tom Daley to promote responsible drinking.
Jenny Brough photographed the campaign, of course, with exceptional athlete, father, and knitting artist Tom Daley. It was post-produced by STANLEY’S POST.
“As part of Malibu’s commitment to responsible drinking, we’ve teamed up with the Royal Life Saving Society UK as well as diver (and knitter extraordinaire) Tom Daley to raise awareness of the risks associated with drinking and going into the water. To launch this initiative, we’ve created a fab awareness campaign that includes an iconic line of knitted beachwear featuring a very important message: Don’t Drink and Dive!” MALIBU.
The complete collection was available for purchase at ‘Made with Love by Tom Daley’ – with all proceeds donated to RLSS UK. But what can we say – unfortunately, the capsule collection is already sold out.
Thomas Robert ‘Tom’ Daley OBE (born on 21 May 1994 in Plymouth, England) is a former British diver, specialized in the 10m platform event. An LGBTQ+ activist, he garnered additional fame for his knitting skills as well as for his positive view on the important things in life.
GoSee: bytomdaley.com & dontdrinkanddive.com
CREDITS
Malibu X Tom Daley | Don’t Drink and Dive
Advertising Agency Wieden+Kennedy
Post Stanley’s Post Ltd
Photographer Jenny Brough
