“Rich and ordinary” – this is how Nick Wakeman, Founder and Creative Director of Studio Nicholson, describes the atmosphere of her Winter ’26 Collection. “Ordinary feels like a good place to be with clothing right now.”
For the new campaign, Stanislas Motz-Neidhart photographed the collection in Paris, capturing the looks in a largely minimalist interior that allows the clothing to take centre stage.
Wakeman cites the work of Canadian photographer Jeff Wall as an inspiration, particularly his ability to capture everyday moments somewhere between reality and staged imagery. At Studio Nicholson, too, the seemingly ordinary takes centre stage – clothing that doesn't need grand gestures to make an impression.
Stanislas Motz-Neidhart is represented by Bird Production.
