“When future generations ask us to tell the story of how we met the most pressing challenges of our time, what will we say? Will we tell them a story of regret? Or will we tell them a story of hope – of the power of imagination – a story about all the discoveries we made and the foundations we laid? How we co-created solutions that helped millions of people worldwide live longer, healthier lives.
How basic access to healthcare was no longer dependent upon the life you were born into or where you lived? How healthcare systems thrived – despite rising antimicrobial resistance, surging mental health issues, and the medical needs of an aging, less active population?
How we worked to prevent pandemics by controlling emerging and infectious diseases in animals? How we helped to treat and even protect against diseases in pets, horses, and livestock?
Or how we succeeded in preventing diseases in animals in the first place?” we read in an excerpt from the rhetorical questionnaire of pharmaceutical specialist BOEHRINGER INGELHEIM.
Mat NEIDHARDT c/o EMEIS DEUBEL photographed the ‘LIFE FORWARD’ campaign for BOEHRINGER INGELHEIM on commission for the agency Interbrand.
Boehringer Ingelheim has set its sights on changing the conversation about health while shifting the focus from the treatement of disease to adapting a more positive attitude towards health and well-being. The core of the evolved corporate brand, unwavering optimism, is designed to carry this message out into the world.
“Mat Neidhardt’s unique vision and artistic expertise made him the perfect choice for the job.” EMEIS DEUBEL, a visual communication and artist management agency representing talent in the areas of photography & film in Berlin.
Mat Neidhardt photographed the complete image pool for the new brand identity of Boehringer Ingelheim. Known for his ability to capture authentic, unfiltered moments, the campaign depicts genuine emotions and real people in real-life situations – all photographed by Mat with meticulous attention to detail.
Founded in 1885 by Albert Boehringer in Ingelheim on the Rhine, the pharmaceutical company Boehringer Ingelheim is the largest research-driven pharmaceutical company in Germany. The core business of Boehringer Ingelheim is the discovery, development, manufacture and marketing of innovative health care products for humans and animals.
Now operated in the fourth generation, the family-owned company achieved a revenue of EUR 25.6 billion in 2023. Its R&D expenditure amounted to EUR 5.8 billion. The Boehringer / von Baumbach family is among the ten most wealthiest in the world.
Tobias SCHULT c/o EMEIS DEUBEL traveled to Los Angeles to photograph and direct the campaign for the TEUFEL x FENDER collaboration.
United by the ‘Here to Be Heard’ rally, Teufel has brought together its passion for good sound with FENDER’s iconic design. The result of which are three iconic speakers pumping out Teufel’s legendary sound and adorned with design elements from Fender’s Stratocaster®, Telecaster®, and Jazzmaster® guitars.
Nick Pagan – a Chicano crooner, composer, psychonaut, storyteller and an old soul out of Northeast L.A. – was chosen as the face of the campaign : “Incredibly excited to announce my partnership with legendary German speaker brand @teufelaudio as they make their U.S. debut with none other than @fender ! Don’t be surprised if you start seeing this mug and glasses combo a lot more in the wild 😂 and check out the cameo by @goodboyylogan 🶠what a natural 💅ðŸ¼!” Nick Pagan, musician.
“I haven’t been more stoked about releasing the results of a job lately! I traveled to Los Angeles to photograph and direct the campaign for a new product cooperation between @teufelaudio & @fender !
“Shooting the dream team in LA! 📸🎸 Big thanks to @NickPaganMusic for bringing the vibes and the never-ending motivation, @TeufelAudio for the beats, and @Fender for the strings. Working with this bunch felt like family! Who knew work could be this much fun? 😎” says Tobias Schult, photographer and director c/o EMEIS DEUBEL.
Tobias continues : “I am very thankful for having met so many great and inspiring people on this trip! Another thing that needs to be said: what a fucking good song, @nickthepagan … it’s still stuck in my head! ;)”
Lautsprecher Teufel, founded in 1979 in Berlin by Peter Tschimmel, is a German developer of audio products such as speakers, headphones, hi-fi and home cinema systems. In summer 2018, the French private equity firm Naxicap, a branch of Natixis, acquired the company. Since August 2016, it has been headed by Sascha Mallah alone as CEO.
The brand Terra X of the German public broadcaster ZDF covers a wide range of topics, including documentaries on history, nature and animals, archeology, and science as well as fictional worlds. The regular slot for television premiers of Terra X programs is Sunday at 7:30pm on ZDF.
Tobias SCHULT c/o EMEIS DEUBEL shot a portrait of the new Terra X presenter Hannah Emde for Zweite Deutsche Fernsehen, aka ZDF.
Born in the German city of Bonn, Hannah Emde hosts the Terra X series ‘Fascinating Earth’ – which presents various regions of the world while introducing different cultures. A veterinarian by profession, she has dedicated her life to wildlife conservation, working across the globe to preserve the habitats of endangered species and protect animals from extinction.
In the beginning a program for documentaries themed upon remote travel destinations, Terra X has evolved over the years. Since the 1980s, the program has been using CGI effects. Actors have reenacted historical events since the 1990s, and Terra X was among the first to offer content in HD. Often considered a pioneer of German public television for such innovations, Terra X is categorized by ZDF in the genre of hi-gloss documentaries.
Linda AMBROSIUS c/o EMEIS DEUBEL was chosen by Scholz & Friends to photograph the latest ‘Nur Mut’ campaign all about being bold for the German bank LBBW. The campaign tells the success stories of the bank’s customers to clearly communicate the products and services of LBBW.
The image campaign is themed upon courage which is conveyed with a modern look & feel across various narratives. For the launch, six campaign motifs were staged by fashion and beauty photographer Linda Ambrosius. The high-quality dark blue, almost heroic-looking images are contrasted by the empowering campaign slogan ‘Nur Mut’.
“We were bold with our visuals as well, for which we developed a modern and succinct look for the campaign. Our motifs also succeeded in reflecting the courage it takes to be an entrepreneur in the portraits,” says Dominik Lang, Creative Director at Scholz & Friends Berlin.
Assets worth a total of EUR 324 billion make LBBW one of the largest banks in Germany. The LBBW Group has around 10,000 employees working at 100 locations throughout Germany as well as 16 locations in 15 countries, from New York to London and Singapore.
The campaign was produced by the agency 5ter Stock.
“Florian Bison shot the personal work in the beautiful surroundings of Hamburg. What had initially been planned as a story full of sunny vibes turned out to be a bit more on the moody autumn side since the summer can’t seem to decide if it is coming or going,” EMEIS DEUBEL.
