The way we see the world is as individual as we are. Under the claim ‘Nobody Sees Like You’, Zeiss Vision puts this very idea of perception at the heart of its new global campaign. Shot in South Africa, the accompanying campaign visuals were photographed by Alexandrena Parker for Jung von Matt Spree, with production by Renegat Berlin.
With its global brand initiative, Zeiss Vision aims to evolve beyond its role as a B2B technology pioneer and further establish itself as an international premium consumer brand – while placing individual visual health firmly in the spotlight. The visual concept focuses on everyday situations that take on a new intensity through clear vision. Familiar moments suddenly become extraordinary, illustrating just how profoundly our individual perception shapes the way we experience the world.
“Our new global campaign for ZEISS Vision. Built to make people care about their visual health and position ZEISS as a lifetime partner for clear vision. Through striking films and imagery, the campaign celebrates clear vision. Ordinary moments become almost magical, bringing to life just how much of our lives are shaped by the way we see the world,” says Jung von Matt about the campaign.
The full-funnel campaign was created in collaboration with Renegat Berlin. Duncan Winecoff directed the films shot in South Africa, while Alexandrena Parker was responsible for the campaign photography.
