A touch of French nostalgia, modernist architecture, and a wardrobe bursting with color: For the Fall/Winter campaign of Dutch fashion label Fabienne Chapot, the team headed to France. The perfect location - a mid-20th-century building with much of its original interior preserved - was sourced by Paris-based production company JPPS Creative Productions.
Photographer Hedvig Jenning c/o LundLund captured model Madeleine Fischer c/o Iconic Management in a series of images that play with the contrast between the collection's vibrant colors and the understated aesthetic of the interiors. A bright pink suit in the kitchen, delicate pastels in the bathroom, and a colorful dress on a turquoise sofa – the images feel like stills from a French film.
It is precisely these everyday settings that give the photographs their distinctive charm. The existing rooms, with their original surfaces, fixtures, and furnishings, provide an atmospheric backdrop.
Creative direction was by Fia Hamelijnck, while director Gabriel Novis was responsible for the moving images.
Founded in Amsterdam in 2006, Fabienne Chapot is known for its expressive colors, playful prints, and feminine designs with a sense of humor. The label draws inspiration from vintage textiles, hand-drawn patterns, and unexpected color combinations – an aesthetic that finds a fitting stage in the French mid-century setting.
Full-service production was handled by JPPS Creative Productions. The Paris-based production company is headed by Jacqueline Pusch and John Fanning, who have been working on international fashion, beauty, and advertising productions for more than two decades. Alongside production management, location scouting throughout France is one of their particular specialties.
