Thüringer Waldquell mineral water is sourced from a depth of nearly 100 meters and naturally filtered through the rock layers of the Thuringian Forest.
Jan Eric Euler photographed the campaign imagery on behalf of the Serviceplan Group. Christophe Enders served as the Art Director. To complement the still images, Jan Eric also produced a matching video snippet for each one in his role as DOP.
A bottle full of home—the exact coordinates of the shoot were published as part of the campaign; for instance, 50°40'24.0"N, 11°15'35.0"E leads you right into the heart of Thuringia’s magnificent forest landscape.
"Amidst moss, rocks, and lush green forest, the source itself becomes the stage for the four varieties: Classic, Medium, Soft, and Still." UPFRONT Photo & Film.
The German federal state of Thuringia—often referred to as the "Green Heart of Germany"—boasts vast, dense forests like the Thuringian Forest; these cover nearly a third of the state's total area and serve as a paradise for hikers and nature lovers alike.
The Thüringer Waldquell water brand is part of the Hassia Group, which is also well-known for the Bionade brand. With 10 locations, 1,602 dedicated employees, and over 20 regional and national premium brands, the Hassia Group ranks among Germany’s leading providers of non-alcoholic beverages.
Jan Eric Euler is represented by the Hamburg-based agency UPFRONT Photo & Film.
GoSee : hassia.com
