The new action blockbuster featuring Hugh Jackman? Indian smartphone manufacturer MICROMAX put the actor in the leading role of its latest spot, which was filmed like a movie trailer by Director Richard D'ALESSIO c/o DBC Prague to promote the new 'Canvas Silver 5', the allegedly slimmest cellphone ever made. "As a marketing team, we wanted to focus on the difference in quality, on how slim this phone is. We wanted to create a larger-than-life advertising campaign," says Shubhajit Sen, Chief Marketing Officer at Micromax. Seems like he was quite successful.
About - Micromax Informatics Limited is one of the leading consumer electronics company in India, and the 10th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India - by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancy of life and empowerment. micromaxinfo.com
One man’s curse is another man’s blessing. MERCEDES-BENZ proves safety for its drivers, and in the carmaker’s new commercial, DBC Director Robin POLAK stages a miniature crash test. Why? Because 'Kids love to crash toy cars'. What happens if that isn’t easy or possible at all is demonstrated in the one-minute spot about the C-Class Brake Assist System Plus in a very emphatic and loud way. 'The Uncrashable Toy Cars' is based on the magic of magnetism – often explained, but still a miracle. The concept came from the agency Jung von Matt/Alster, Hamburg. And Robin Polak’s newest show reel can be found, as always, on drivenbycreatives.com.
The same old routine everyday? Not at WATCHEVER. The spot titled 'Groundhog Day' by Director Alex ESLAM and DOP Carlo JELAVIC skillfully hints at the predictable TV left-overs usually shown on conventional channels. Watchever has more than 20 channels with series, shows and films for only 8.99 €/month – and can be canceled at a month’s notice.
For the new campaign, the company did not go for an agency pitch this time, but brought Creative Director Tobias Feige aboard – creative strategy and script all included. Formerly at BBDO and Jung von Matt, Tobias Feige has received several awards from Deutsche ADC and Cannes Lions. The film was produced by cloud – visual brand entertainment. The responsible media agency for the campaign was Havas Media. From the company, Michael Reiner and Juliane Wendt were in charge of campaign planning. watchever-group.com
Just got your wife pregnant and off to the in-laws for a visit? Horror scenario? Not with DEEZER. Deezer is the largest website for music on-demand. Discover more than 35 million titles, create your own playlist and share your favorite songs – maybe not with your new mother-in-law though. Micky SÜLZER c/o GoSee member DRIVEN BY CREATIVES directed the wonderful spot – which highly recommends the use of football language. GoSee's verdict on the great campaign: no doubt about it – there is always room for one more.
About - Deezer is a leading worldwide digital music streaming service in over 180 countries, with more than 6 million total subscribers worldwide. Deezer is at the forefront of a music revolution, allowing fans instant access to one of the largest streaming music catalogues in the world, with more than 35 million songs and 40,000+ podcasts on any device. Combining the best of man and machine, Deezer’s global editorial team searches for the best music around the world and its algorithmic recommendations help fans discover music they will truly love. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV. Launched in 2007, Deezer is headquartered in Paris with offices in London, San Francisco and around the world. Deezer is currently available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com in more than 180 countries globally outside of the US. deezer.com
