“Together we rise. Introducing the rebirth of an icon with the Gel-Kayano Trainer Knit. Featuring an all-new, one-piece full-knit upper. Because we are all woven from the same thread. Join the tribe at asicstiger.com/knit”. The spot for urbanite sneaker tribe was created on the rooftops of South Africa, and there for the sporty leap on location and service production was GoSee member FIRST PRODUCTION, with NEW MOON PRODUCTIONS at their cooperative side. Creative support came from film production specialists EASY DOES IT from Berlin with Director Chehad Abdallah. Head of Production was Sebastian von Gumpert. Responsible for the boombastic tribal look & feel was D.O.P. Jan PRAHL c/o BITE MGMT, Producer was Sarah Jansen, with music and sound design by Die Achse.
Together with photographer Patrick Schwalb and Fashion Director Martina Nelles, FIRST PRODUCTIONS produced the editorial titled 'Spotted Stripes' against a grand backdrop made in South Africa for the magazine L'OFFICIEL.
