Robin Polak

The new action blockbuster featuring Hugh Jackman? Indian smartphone manufacturer MICROMAX put the actor in the leading role of its latest spot, which was filmed like a movie trailer by Director Richard D'ALESSIO c/o DBC Prague to promote the new 'Canvas Silver 5', the allegedly slimmest cellphone ever made. "As a marketing team, we wanted to focus on the difference in quality, on how slim this phone is. We wanted to create a larger-than-life advertising campaign," says…

One man’s curse is another man’s blessing. MERCEDES-BENZ proves safety for its drivers, and in the carmaker’s new commercial, DBC Director Robin POLAK stages a miniature crash test. Why? Because 'Kids love to crash toy cars'. What happens if that isn’t easy or possible at all is demonstrated in the one-minute spot about the C-Class Brake Assist System Plus in a very emphatic and loud way. 'The Uncrashable Toy Cars' is based on the magic of magnetism – often explained, but…

‘Welcome to your next family.’ MINI NEXT takes us into the next summer car season with a heavenly white dream. The moves, the hair, the smiles… a casting top job. DOP René RICHTER c/o DBC took care of the perfect lighting on set.

You got me dancing to the drums.’ Today’s young man greets the morning with plenty of energy and happiness. NIVEA wants to be a part of it. From short hair to long red hair, from high hair to weird hair, there is only one solution: get the power !…

Pay TV broadcaster SKY is celebrating Christmas with two eye-catching spots.

'Watch something better'. Director Robin POLAK c/o DBC - DRIVEN BY CREATIVES created a colourful quilt of visual impressions for the latest SKY Spot. DOP Jan Döppert supported him. And Hearoes provided the magical soundtrack.

The German language version, 'Ich seh was besseres', sees SKY once again bring in their testimonial actor Jean Reno. In a play on various godfathers made in Hollywood, Jean…

‘Where flavour is king’ – is the Johnnie Walker slogan. It is of course a given that people who have good taste, also value good packaging. So it comes as no surprise then that the new spot resembles a Shakespeare feature film production. Colour, ambience, characters, locations, lighting …. All polished to the greatest detail. Beauty is a matter of lighting and distance. Thanks go to DOP Martin RUHE c/o DBC.

This particular whisky originally started out as Walker's…

Director Mona EL MANSOURI and DOP Andreas BERGER, both c/o DBC – DRIVEN BY CREATIVES spread happiness in the FERRERO Easter special spot. They were commissioned by the Heimat Berlin advertising agency. The spot poses the quite provocative question: “what would Easter be without kids?”

Things continue to blossom in colour – yet a bit more on the adult side. Director Aleksander BACH & DOP Peter MATJASKO realised this quite elaborate clip featured here on GoSee for NIVEA, which…