The New Lexus UX. New Horizons. For the world premiere of the new compact crossover Lexus UX at the Motor Show in Geneva, Daniel HARTZ was commissioned as Director to realize the film according to his storyboard. Since the vehicle couldn't be filmed on location, the idea was quickly sparked to work on two sets.
The film was intended to reach the young target group of "Urban Explorers", for which lifestyle scenes were shot in Melbourne with a cast of more than 20 performers to capture scenes from the areas of sports, yoga, business and a stylish rooftop dining experience in a summery mood. The team behind it was accordingly large with four camera units for helicopter scenes, underwater, POV driving scenes and steady cam action. Included were several departments such as stylists, make-up artists, a foodstylist team, prop masters, or even a yoga instructor.
All settings with the Lexus UX were then filmed separately and magically integrated into the respective backdrop from Melbourne by GoSee member Michael Schott and his team from ViewMasterCGI. "The shoot was elaborate, but we found the perfect location in Melbourne to shoot the scenes in the best conditions and with a very professional team. The city has developed so incredibly in recent years and fits perfectly with the style the client has chosen for its dynamic SUV," Daniel tells GoSee.
Of course, the shoot was also accompanied by the photo camera to provide the client with the complete portfolio for all subsequent print campaigns. So Lexus International ultimately has a pool of 8 film edits, 10 print motifs and a lifestyle photo stock of 200 motifs at its disposal. See more film projects by Daniel Hartz on his website and news on GoSee.
