The Luxury Crossover SUV NX made by LEXUS just got a facelift. For the corresponding TVC and discovery films to go with it, DANIEL HARTZ was the director. "A new consistent concept was implemented to provide all channels with the perfect content. It was not only important for the content to focus on the technical features, but also to tell a story with lifestyle elements." Director Daniel Hartz tells GoSee.
And continues: "This, of course, requires very precise planning so that all the themes and lengths of the respective films are considered. Resulting from the footage in the end were 10 different edits, among others, for TVC, Instagram, Facebook and the 6-minute discovery movie." We bring you an edit for the LEXUS social media channels on GoSee. Post production and all visual CGI effects were taken care of by GoSee member Michael Schott, from SCHOTTPHOTOIMAGING, who was also DOP for the drone sequences, and the team from ViewMasterCGI.
