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UPFRONT PHOTO & FILM: 'Performance Reinvented' for the ODLO FS26 campaign -- PLUS: Editorial and fashion film for SCIMPARELLO magazine, Crooked Motorcycles, REWE Stills campaign, McCafé campaign, ....
FILM · 03.07.2026

UPFRONT PHOTO & FILM: 'Performance Reinvented' for the ODLO FS26 campaign -- PLUS: Editorial and fashion film for SCIMPARELLO magazine, Crooked Motorcycles, REWE Stills campaign, McCafé campaign, ....

For ODLO's latest SS26 campaign, photographer Carolin Unrath captured a series of images set against an alpine backdrop, combining performance, movement and the immediacy of the outdoor experience. Surrounded by mountain landscapes and hiking trails, the campaign highlights the connection between functionality and a spirit of adventure that has defined the brand since its beginnings.

Inspired by Nordic sports and the founder's belief in constantly redefining limits, ODLO aims to make every outdoor activity a meaningful experience. The brand develops high-performance base layers and technical apparel for a wide range of weather conditions and seasons - designed for people who want to spend more time outdoors and make the most of every moment in nature.

The campaign photographed by Carolin Unrath brings this philosophy to life. Celebrating movement, exploration and a deeper connection with the natural world, the imagery conveys authenticity, lightness and a genuine sense of discovery.

Credits

Client
REWEScimparello magazineOdloCrooked MotorcyclesMcDonald´s
Production
Benjamin Nash, Bangerz and NashHilton
Usage
Personal projectFrische KampagneeditorialSS26 campaignARLES OFF exhibitionMcCafé Beverage campaign
Advertising Agency
Saatchi&SaatchiM3Scholz & Friends
Creative Director
Jean-Pierre GregorJustin GriffithsNadine Gottwald
Art Director
René Strahl
Editing
Karl-Friedemann KästnerChris Holbeche
Post Production
Andreas DoriaTony Swinney, Mustard
Visual Effects
Vince Lund
Styling
Martin KühnelRamunė Raslavičiūtė (Apparel Designer)Natasha van Velzen
Hair & Make-up
Chiho SchwarzerLena Fleischer
Location
Cape Town, London, New York, Rom, Paris
Model
Allkinds & Sonntagskinder
Styling & Sets
Schmizzi And The Kids, Stefanie Schmidt
Music & Sound
Tom Puschmann
Co-Director
Marija Mihailova
1st AC & Camera
Stephanie Furdek
Color Grade
Jay Sanderson

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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