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SEVERIN WENDELER : OPEL Rocks-e for drivers aged 15+, BYD, CHEVY Colorado ZR2 Bison, on a big US tour with the POLESTAR 2, …
FILM · 05.12.2023

SEVERIN WENDELER : OPEL Rocks-e for drivers aged 15+, BYD, CHEVY Colorado ZR2 Bison, on a big US tour with the POLESTAR 2, …

Clean, clever, cool, … The Opel Rocks-e stands for sustainable urban mobility (SUM) – and that already at age fifteen. The micro-mobile for inner-city traffic sporting a stylish design is emissions-free and has space for two.

Torsten KLINKOW c/o SEVERIN WENDELER photographed the little mobility wiz for the agency McCann Velocity and the client Opel.

The car is designed for short distances; it’s only half as long as a midsize car – so it fits into the smallest parking spaces. A turning radius of 7.2 meters means the tiniest Opel is extremely maneuverable. And minimalism is the name of the game for the engine, too : So that the Rocks-e can already be driven by fifteen-year-olds with an AM driver’s license, its top speed is 45 km/h. By the way, the micro-mobile is equipped with storage areas and not a classic trunk.

Since November, 2021, the Opel Rocks-e is available online for customers to order, or they can stop by carefully selected Opel dealerships to see it up close. The Opel Rocks-e was designed by the carmaker headquartered in Rüsselsheim to take a load off city traffic – and help teenagers get the first car of their own as early as fifteen. The electric cube is already available starting at € 7,990.

GoSee : opel.de & severinwendeler.com

BYD – shot by Dejan & Per c/o SEVERIN WENDELER.

The CHEVY Colorado ZR2 Bison for CHEVROLET and the agency Commonwealth – directed & photographed by Lisa LINKE c/o SEVERIN WENDELER.

POLESTAR 2 on tour of the United States. The American version of the Polestar 2 Road Show, aka 2 on Tour, put in no less than 34 stops – from Westport, Connecticut, all the way to San Jose, California, giving plenty of folks a chance to take it for the so decisive first test drive. Because switching to an electric vehicle is always a special moment.

Dejan & Per c/o SEVERIN WENDELER photographed the POLESTAR 2 for its first US road show.

“Not only has it succeeded in bringing both the brand and its first fully electric vehicle to locations such as Columbia, South Carolina, or even Scottsdale, Arizona, the road show has also seen several photographers take the Polestar 2 for extended test drives, echoing the Cherrydeck competition. Road trips are packed with symbolism. Freedom. Self-determination. Exploration. And now, thanks to the Polestar 2 Road Show, they also symbolize a more sustainable electric future.” POLESTAR.

Polestar is a publicly listed joint venture between the automobile manufacturer Volvo Car Corporation and Geely, a Chinese manufacturer of cars and motorcycles. Under the name Polestar Engineered, it provides in-house tuning services for the brand and has been a standalone brand for hybrid and electric vehicles since 2017. Company shares have been traded on the NASDAQ exchange under the symbol PSNY since 24 June, 2022. And since that time, 48.3 percent of shares have been held by the Volvo Car Corporation, which is part of Geely, and around 39 percent have been held by Zhejiang Geely Holding. Polestar is headquartered in Torslanda outside Gothenburg, Sweden, and vehicles are produced in China.

GoSee : polestar.com & severinwendeler.com

Toyota BZ4X – photos by Anton WATTS c/o SEVERIN WENDELER.

Credits

DOP
Jason MaughanTilman Jäckle
Client
OpelPolestar
Production
lowfilms
Advertising Agency
Commonwealth // McCannMcCann Velocity
Creative Director
Norman Henkel
Producer
Frederik Hamm
Editing
Josh Bodnar
Post Production
Whitehouse PostDejan&Per c/o Severin Wendeler
Styling
Julia Neubauer c/o ArtistpoolJosepha Mars
Hair & Make-up
Lisa CiccopiediMarco Huelsebus
Model
Vanille c/o 4PLAY_MGMTMarie M. @ 4PLAY_MGMT
Color
Crash Color
Motion edit
Severin Wendeler
Best Girl
Lara Kordes
CGI backplates
RawConcept
PM
Moritz Duesterberg
Gybow lighting
Arne & Hans-Peter
PA
Nahuel Claveria

About Severin Wendeler Creative Lab GmbH

After a long solo journey through various stages in advertising and media, Severin and Wendeler started in 2009 to produce and support international photographers and directors together. With a focus on people and transportation, they now produce still and moving content - real or virtual, with lenses or through CGI, always with a hand-picked international team to get the best possible creative content, on budget and on time. 

GoSee : severinwendeler.de

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