For the launch of the new Hyundai IONIQ 3, Catapult created the visual world for Hyundai Motor Europe. Under the campaign motto “More than Freedom”, Hyundai puts the everyday versatility of its new electric vehicle centre stage: electric mobility is presented not as a limitation, but as a new form of freedom.
Accordingly, the visual language combines classic automotive imagery with lifestyle moments. Cafés, urban streets and encounters with friends provide the backdrop, while exterior, interior and detail shots showcase the design and functionality of the IONIQ 3.
The production itself played a key role in bringing this visual world to life. The images were created by Catapult in Bulgaria using a hybrid workflow combining photography, CGI and AI. As the vehicle was still strictly confidential at the time of the shoot and the urban scenarios required precise control, parts of the European cityscapes and lighting environments were created digitally and combined with real photography of models and vehicle elements.
The presentation of the IONIQ 3 also deliberately moved beyond the traditional automotive context: Hyundai unveiled the model during Milan Design Week, placing a strong emphasis on design and brand positioning. The IONIQ 3 brings Hyundai’s new “Art of Steel” design language to the compact vehicle segment.
Catapult is represented by Severin Wendeler Creative Lab.
