RECOM London is on cloud nine about the renewed collaboration with Uncommon Creative Studio for “Reflections”, the new British Airways campaign.
Conceived as a contemporary homage to the magic of travel, it brings together four British photographers (Laura Pannack, Cian Oba Smith, Cath Hyland, Jack Johnstone) who captured those quiet, fleeting moments that define a journey.
"The finest retouching is the kind you don’t notice, and the post-production of these ephemeral, emotionally resonant images required strong yet subtle support from us, applying our expertise from the initial thinking through to the final details of realism.
Working closely with Uncommon’s in-house creative team, we brought the British Airways logo to life within the reflections, a detail crucial to the campaign’s storytelling. in close colab with each of the four photographers for refined and delicate grading, balancing the individual styles to bring the campaign together." RECOM LONDON
