RECOM travels to Los Angeles for LEXUS and is now ready with a high-end CGI pipeline including controlled AI -- PLUS: RENAULT Twingo campaign and BRITISH AIRWAYS campaign

Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news. The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.

In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as in the case of Clemens Ascher's Lexus campaign – remains indispensable.

"We have now expanded our high-end CGI pipeline with controllable AI and can now seamlessly integrate a wide variety of AI environments with the vehicle, controlled by Unreal Engine settings. Thanks to our precisely reproducible CG-AI pipeline, we can guarantee 100% product accuracy upon request." RECOM is implementing the latest state-of-the-art technology.

In other words, thanks to cutting-edge computer technology and artificial intelligence (AI), RECOM can now place cars in any conceivable, deceptively realistic environment in the blink of an eye – and the car will still look exactly like it does in real life. The AI ​​generates digital backgrounds and environments that perfectly match the car. The car and the AI ​​world are seamlessly merged (married), so that light and shadows correspond with physical precision.

And the special thing about it: the process is not a one-off, random occurrence. If the customer wants to see the same car tomorrow, from the exact same angle, but at night instead of at sunset, the studio can implement this precisely and faithfully at the touch of a button.

The recom Group is a leader in automotive post-production and high-end CGI creation. As a global industry leader with studios from Stuttgart to Berlin, London, Paris to New York, they significantly shape the looks of the worldwide campaigns of the largest premium car manufacturers.