Hamburg-based fashion company GÖRTZ launched the umbrella brand campaign this spring, for which five influencers with a wide reach documented their day-to-day in #stylecommunity-WG in Cape Town. They photographed one another and also took care of styling and product interpretations. GoSee member NU PROJECTS was the production company for the project.
Serviceplan Campaign Hamburg developed the new global brand campaign for METRO Wholesale focused on the new company's new claim: "Your Success is our Business", with which METRO underscores its role in support of all self-employed entrepreneurs. The campaign – appearing in more than 20 countries – is also the kick-off for a new brand identity. As production company, GoSee member NU PROJECTS supported realization of the print motifs and films.
Responsible for the campaign, CI and claim is the team from Serviceplan Campaign Hamburg led by Managing Director Michael Schneider (consulting) and Managers Patrick Matthiensen (creation) and Leif Johannsen (creation), Lukas Paschke (strategy) as well as CDs Hugo Gstrein and Jakob Rheinländer.
NU PROJECTS accompanied the 'Run Verboten' campaign for American sports brand UNDER ARMOUR, which was photographed by Olly BURN c/o MAKING PICTURES in the studio.
