Summer and ice cream have always gone hand in hand. And when it's summer – you decide. Tom van Schelven photographed the campaign shown here on gosee.news for the British market leader WALLS'S.
Retouched Studios handled post-production.
Wall's occupies a prominent position in the global ice cream market. Two of its brands – Cornetto and Magnum – are among the top ten worldwide. Under the Heartbrand logo, the company produces 40 different brands in 52 countries.
Wall's : "Ice Cream = Happiness. It's science. People have long wondered why it is, that when we eat ice cream, we feel a sense of happiness and pleasure. Whether it's a celebration among a group of friends or a family get together, ice cream can turn an average moment to something great.
In 2013, the mystery was solved by UK researchers who analyzed how eating ice cream may increase feelings of contentment and well-being. Over a two-day period, participants were offered the choice of a Cornetto Classico ice cream or Cornetto Strawberry ice cream and asked to complete a gratitude journal.
The activity was repeated, individually and in groups, with and without ice cream – with all participants asked to write three things that they were grateful for.
The team discovered that there was a significant link between ice cream and happiness found that any combination of the gratefulness activity and eating ice cream (together or alone) led to increased positive affect feelings."
Source: Linley, P. A., Dovey, H., de Bruin, E., Transler, C., Wilkinson, J., Maltby, J., & Hurling, R. (2013). Two simple, brief, naturalistic activities and their impact on positive affect: feeling grateful and eating ice cream. Psychology of Well-Being: Theory, Research and Practice, 3(1), 6.
GoSee : wallsicecream.com
