why do birds develops first audio branding for Godrej Industries Group – We'll show you the 2-minute making-of video here on gosee.news.
After more than 130 years of company history, the Indian Godrej Industries Group has its first dedicated audio brand identity. The new sound was developed by the Berlin-based audio branding agency why do birds. The Godrej Industries Group is one of India's most established and respected companies. From its headquarters in Mumbai, the company now operates internationally in the consumer goods, chemicals, real estate, agriculture, financial services, and investment sectors.
Millions of people come into contact with the group's brands and products every day – in India as well as in numerous international markets. As part of a comprehensive brand relaunch, the goal was to create an audio identity for the first time: one that unites the entire group while simultaneously providing space for its diverse business units.
The strategic guiding principle of "Harmonious Duality" was central to the development process. She describes Godrej's ability to unite apparent opposites: creativity and precision, human connection and technical excellence, tradition and future. These dualities became the foundation of the entire audio branding.
Together with the Godrej team, why do birds first developed the brand's emotional direction in workshops. Attributes such as uplifting, poetic, adventurous, human, and crafted served as a creative compass for developing the new sound. This resulted in a modular audio system with a sound logo, brand music, and a flexible sonic DNA for a wide range of applications and business areas.
Musically, the audio branding translates the guiding principle of Harmonious Duality into four defining sonic elements: a poetic melody and a human timbre on the one hand, and a precise rhythm and characteristic sound effects on the other. Together, they combine emotion with structure, curiosity with precision, and form the brand's musical DNA. The result is a sound that embraces Godrej's cultural roots while simultaneously conveying optimism, contemporary relevance, and international appeal.
“The real challenge was developing a sound concept that could be seamlessly transferred across all touchpoints while remaining relevant to each company.” Dhruv Talwar, AVP - Corporate Brand & Communications, Godrej Industries Group:
“why do birds didn’t just create a sound. They translated our brand architecture into a sonic identity that is authentic, scalable, and unmistakably Godrej.” Rajvi Shah, General Manager - Corporate Brand & Communications, Godrej Industries Group:
“Godrej is a brand with a rich history and a strong forward-looking perspective. Our goal wasn’t to create a sound that was as Indian or as modern as possible. We wanted to develop a sound that clearly feels like Godrej – human, optimistic, and recognizable across all the companies in the group.” Alexander Wodrich, Managing Director of why do birds
With its new audio branding, the Godrej Industries Group now has a consistent acoustic identity for the first time, which can be used in campaigns, digital applications, and other touchpoints, seamlessly complementing its visual brand world.
The Godrej Industries Group is one of the largest and oldest conglomerates in India. Founded in 1897 by Ardeshir Godrej, the company is headquartered in Mumbai, Maharashtra. In 2024, the Godrej family peacefully divided the business, resulting in two independent groups: the Godrej Enterprises Group and the Godrej Industries Group, which is described here. Serving over 1.4 billion people worldwide, the group has been led by Pirojsha Godrej, the fourth generation of the family, since August 2026.
why do birds is one of the world's leading audio branding agencies, headquartered in Berlin. Around 25 employees from the fields of strategy, consulting, music production, motion design, and service design develop auditory brand experiences for clients such as Deutsche Bahn, Siemens, LBS, Ferrari, UBS, Gore-Tex, AOK, and Hyundai.
