Basketball, bright smiles and clean, graphic sets define the visual world of the latest MILO campaign. Add plenty of sunshine and, of course, the brand’s iconic green. At the heart of the campaign are active kids, the joy of movement and the unmistakable MILO brand world.
One of the major challenges of the production was the extensive casting, handled by PRINZ PRODUCTIONS in Cape Town. A total of 21 young talents were brought together to represent the brand’s different international target markets.
“Casting was a major undertaking led by PRINZ PRODUCTIONS in Cape Town, bringing together 21 diverse young talents to reflect the brand’s global target markets. Each child was cast not only for look and personality, but also for specific sporting ability – from gymnastics, BMX, tennis and badminton to basketball, football, skateboarding and more,” PRINZ PRODUCTIONS tells GoSee.
The global campaign was created with Creative Director Andrew King, photographer Dave Kennedy and producers Andre Loftus and Manuela Franzini of PRINZ PRODUCTIONS for Hogarth.
TEAM
Client: Stefan Ibbeken
Photographer: Dave Kennedy
Creative Director: Andrew King
Producers: Andre Loftus & Manuela Franzini
Account Manager: Stefano Mazzali
Head of Styling: Lori Myburgh
Agency: Hogarth
