With the campaign “Don’t Be an Internet Troll,” the Polish Ministry of Digital Affairs takes a strong stand against online disinformation. The hybrid AI film was realized by AIO c/o Analog Digital with director Adrian Chudek, produced by Nosugarfilms under the supervision of producer Marta Chabior.
Hybrid AI as a new production model. The campaign is considered one of the largest hybrid AI productions in Poland to date. The approach is clear: artificial intelligence does not replace traditional shooting, it enhances it. All scenes were shot on set. The key innovation took place in post-production: a large part of the material was further processed using generative AI. The result is a visual tension between live-action footage and AI-generated transformations - a true image hybrid.
The film demonstrates how AI can be used in advertising and moving image production - not as a cost-saving substitute for classical filmmaking, but as a creative tool. Especially for public awareness campaigns with limited budgets, this model opens up new possibilities - visually sophisticated imagery that previously would have required significantly higher production costs.
With “Don’t Be an Internet Troll,” the Ministry and NASK address a central social issue: the spread of disinformation in the digital space. The campaign combines education with a strong visual language - and deliberately uses the very technology that is often at the center of debates around manipulation, deepfakes, and digital truth.
With this project, AIO positions itself at the intersection of film production, post-production, and generative AI - demonstrating how hybrid workflows could become the standard for ambitious campaigns in the future.
