MAKING PICTURES presents a cowboy-inspired INGERSOLL Watches Campaign 2025 -- PLUS: 'A Western Wonder' – a cinematic road trip through California, 'Spirit Rock' – a quiet ode to nature, and 'The Shack' – an explosion of nightlife and energy

Daniel BENSON c/o MAKING PICTURES was commissioned to shoot the INGERSOLL 2025 campaign. Ingersoll is a heritage watch brand with deep American roots, founded in 1892 by brothers Robert and Charles Ingersoll.

'Having collaborated with them many times, we’ve developed a strong creative relationship. Each campaign draws on the brand’s “true original” ethos, often inspired by Americana, from skaters to jazz bands to basketball teams. This time, the theme was cowboys. We headed to California with a deliberately open brief. Ingersoll and the agency typically avoid rigid shot lists, apart from the essential close-up detail shots of each watch..'

About Making Pictures

MAKING PICTURES represents exceptional photographers, directors, illustrators, animators and image makers. We’re all about pushing boundaries and setting new standards. From groundbreaking campaigns to standout content, we specialize in turning ideas into reality. With a global presence spanning London, Los Angeles, Vancouver, and beyond, Making Pictures is your go-to partner for cutting-edge production and creative craft. Our diverse roster of artists and agents are more than just professionals – they’re visionaries, experts in their field, and pioneers of innovation.

MAKING PICTURES presents a cowboy-inspired INGERSOLL Watches Campaign 2025 -- PLUS: 'A Western Wonder' – a cinematic road trip through California, 'Spirit Rock' – a quiet ode to nature, and 'The Shack' – an explosion of nightlife and energy

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