Daniel BENSON c/o MAKING PICTURES was commissioned to shoot the INGERSOLL 2025 campaign. Ingersoll is a heritage watch brand with deep American roots, founded in 1892 by brothers Robert and Charles Ingersoll.
'Having collaborated with them many times, we’ve developed a strong creative relationship. Each campaign draws on the brand’s “true original” ethos, often inspired by Americana, from skaters to jazz bands to basketball teams. This time, the theme was cowboys. We headed to California with a deliberately open brief. Ingersoll and the agency typically avoid rigid shot lists, apart from the essential close-up detail shots of each watch..'