Daniel BENSON c/o MAKING PICTURES wurde mit der Umsetzung der INGERSOLL 2025 Kampagne beauftragt. INGERSOLL ist eine traditionsreiche Uhrenmarke mit amerikanischen Wurzeln. '
Having collaborated with them many times, we’ve developed a strong creative relationship. Each campaign draws on the brand’s true original ethos, often inspired by Americana, from skaters to jazz bands to basketball teams. This time, the theme was cowboys. We headed to California with a deliberately open brief. Ingersoll and the agency typically avoid rigid shot lists, apart from the essential close-up detail shots of each watch..'
